Associate, Enterprise Initiatives & Brand Governance

Overview

Become a part of our caring community and help us put health first

Are you detail-oriented and passionate about protecting brand integrity? As the Associate, Enterprise Initiatives & Brand Governance, you’ll support the development and execution of marketing strategies that span Humana’s enterprise and brand portfolio as well as the implementation Humana’s brand standards across all marketing and communication touchpoints.

• Support enterprise-wide marketing initiatives , contributing to the planning and execution of programs that span multiple brands, business units, and strategic priorities.

• Contribute to annual planning and intake processes , helping create and refine annual plans, business intake briefs, and marketing briefs.

• Partner cross-functionally to enable cohesive storytelling , working with Brand Strategy, Product Marketing, Corporate Communications, and other teams to ensure consistency across enterprise initiatives.

• Collaborate with Customer Lifecycle Marketing (Got to Market) teams , supporting campaign development and activation within an agile pod model while ensuring alignment with brand strategy, guidelines, and tone of voice.

• Ensure campaign alignment to brand and experience standards , supporting adherence to approved marketing strategy, brand positioning, and customer experience principles.

• Manage campaign coordination and execution support , tracking deliverables, timelines, feedback, and revisions to enable smooth and on-time execution.

• Maintain and evolve brand governance tools , supporting the development, organization, and ongoing management of brand guidelines, templates, messaging frameworks, training resources, and playbooks.

• Support brand audits and compliance efforts , gathering examples, tracking findings, and summarizing insights and recommendations to improve consistency and adherence.

• Champion consumer-centric thinking , ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals.

This position operates under Eastern Standard Time (EST). This position will also require up to 10% travel.

Required:

• Bachelor’s degree.

• 3+ years of experience in brand governance, brand strategy, marketing strategy and execution, brief development and content reviews.

• Excellent communication and collaboration skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred:

• Bachelor’s degree in Marketing, Communications, or related field.

• Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations.

• Proven ability to operate brand management platforms or digital asset management systems.

• Experience supporting brand audits and reporting on adherence metrics.

• Strong understanding of brand standards, tone of voice, and visual identity systems.

• To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k…