Senior Associate, Enterprise & Cross Brand Initiatives

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** Become a part of our caring community and help us put health first
** Become a part of our caring community and help us put health first  
** Role Responsibilities**
* ** Support the planning, development, and execution of enterprise-wide marketing initiatives
** that span multiple brands, business units or enterprise efforts, ensuring cohesive storytelling and brand alignment.
* ** Collaborate closely with Brand Strategy, Product Marketing, and Corporate Communications
** to ensure integration, consistency, and clarity across all enterprise and cross-brand marketing efforts.
* ** Partner with respective line of business owners
** to translate business objectives and challenges into actionable marketing strategies and solutions that drive engagement, stability and sustainable growth.
* ** Collaborate with Customer Life Cycle Marketing (Go to Market Teams),
** within an agile pod model, empowering the pods to execute on the marketing strategy through campaign activation tactics while ensuring campaigns deliver on aligned marketing strategy.
* ** Contribute to the creation and refinement of annual planning, business intake briefs, marketing briefs and messaging frameworks,
** that support enterprise priorities and strengthen overall brand equity.
* ** Manage stakeholder communications and cross-functional coordination**, ensuring teams are aligned on priorities, timelines, deliverables, and key decisions throughout initiative life cycles.
* ** Monitor initiative performance and support development of insights and recommendations
** to inform future planning, continuous improvement, and enterprise-level decision-making.
* ** Apply a strong commercial lens and modern marketing skill set
** to develop solutions-oriented recommendations that balance consumer needs with business priorities.
* ** Champion consumer-centric thinking**, ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals.#
** Use your skills to make an impact
***** This position operates under Eastern Standard Time (EST). This position will also require up to 10% travel.
***** Use your skills to make an impact
**** Qualifications
* **
* Required:

*** Bachelor’s degree.
* 5+ years of experience in integrated marketing, brand marketing, marketing strategy, or enterprise-level campaign planning.
* Proven ability to manage cross-functional initiatives across multiple business units or brand portfolios.
* Strong project management skills with experience coordinating complex timelines and deliverables.
* Excellent communication and collaboration skills, with the ability to influence stakeholders in a matrixed organization.
* Experience developing messaging frameworks, campaign briefs, and/or activation plans.
* Analytical mindset with the ability to track performance metrics and translate insights into strategic recommendations.
* Ability to manage multiple projects and deadlines in a fast-paced environment.
** Preferred:
*** Bachelor’s degree in Marketing, Business Strategy, Communications, or a related field.
* Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations.
* Familiarity with enterprise campaign planning and governance.
* Background in strategic planning or corporate marketing.
* Experience working with external agencies and internal creative teams to execute enterprise-wide initiatives.
** Additional Information
** To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
* At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
* Satellite, cellular and microwave connection can be used only if approved by leadership
* Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
* Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to…