Manager, Content Strategy; US Remote

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 25 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Turnitin products are used by educational institutions and certification and licensing programs to uphold integrity and increase learning performance, and by students and professionals to do their best, original work.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross-functional content prioritization, and regularly report on content performance to recommend continuous improvements.

The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast-paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.

• Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.
• Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.
• Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.
• Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross-team alignment.
• Drive cross-functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.
• Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.
• Collaborate with the creative team to translate strategy into high-quality visual assets (e.g., videos, social posts, graphics).
• Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.
• Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.

• Ability to craft and socialize narratives that connect brand, product, and customer value across multiple channels and formats
• Skilled at partnering and negotiating with teams without direct authority to drive shared outcomes
• Strong writing, editing, and messaging capabilities
• Social media experience, either as an individual contributor or managing the function
• Understands full-funnel marketing, SEO, PR and brand campaign development, and how content impacts awareness, conversion, and loyalty
• Able to build and manage workflows, prioritization models, and content governance systems that keep teams aligned and on track
• Comfortable using analytics, SEO insights, and market research to inform strategy and measure performance
• Can…