Associate Marketing Specialist, Events

Company Description

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments '''curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are.

Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites , , and

At Abercrombie, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. The Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Our campaigns span through in-store, digital, social, event marketing, and PR channels to bring our brand vision to life. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and find the best channels to reach them with our product stories.

The Associate Marketing Specialist, Events is responsible for planning, coordinating, and executing all mainline A&F related events that elevate our brand, engage our audience, and support our overall marketing and business objectives. This role is highly collaborative with internal cross‑functional teams and external partners and agencies to make activations come to life.

This job天空彩票 at our Global Home Office in Columbus, Ohio.

• Plan Harlem, coordinate, and execute all A&F mainline events to drive customer engagement and brand awareness сәвഘ
• Collaborate with internal Talent, PR, Social, Creative, Product, Visual, Stores, Asset Protection, Legal teams – to ensure seamless integration of events and activations
• Collaborate with internal marketing channel leads to ensure events are properly promoted and/or extended beyond the life of the event
• Collaborate with internal Brand Strategy team to ensure sport events reflect the overarching Brand expression
• Collaborate with external agency partners in strategy and execution of campaigns and events.
• Pattern other brand’s events & IRL activations within the fashion communities and bring relevent learnings back to the team
• Collaborate with Creative agency to manage external vendor relationships, venue sourcing, contracts, and logistics for both in‑person and virtual events and develop creative needs.
• Develop comprehensive project timelines, event briefs, and post‑event recaps
• Build event planning documents (ROS, Call sheets, etc.)
• Track KPIs and event performance metrics to evaluate success
• Actively incorporate learnings and performance hindsights into the next event. Maintain continuous feedback loop with agency and partners.
• Build and manage event budget in partnership with Brand Marketing teams, ensuring events are delivered within scope
• Stay current with retail and experiential marketing trends and consumer expectations

• Bachelor’s degree in Marketing or related field, or related experience
• 2+ years of experience in Marketing and Events, with retail or fashion experience preferred
• A passion for retail and fashion, and an understanding of the fashion and retail media landscape
• Proven success managing events from concept to execution
• Strong project management skills with the ability to juggle multiple high‑profile campaigns simultaneously
• Strong inter‑departmental coordination skills
• High лагер attention to detail, organization, and time management
• Experience in a fast paced, multi‑channel retail environment is a preferred
• Highly motivated, with the ability to thrive in a fluid and demanding environment

Abercrombie & Fitch Co. leads with purpose and always puts our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, various Associate Resource Groups, volunteer…