Sr Manager, Marketing Automation; Remote

Sr Manager, Marketing Automation (100% Remote)

Lead the strategic development and execution of customer relationship initiatives across the full lifecycle—from acquisition to retention and loyalty. This role is pivotal in defining the strategy for marketing communication through driving personalized engagement, optimizing Salesforce Marketing Cloud, and aligning lifecycle marketing with business goals.

• Lead the email and lifecycle marketing strategy to drive customer retention, loyalty, and lifetime value.
• Define segmentation strategies and customer journeys across acquisition, onboarding, engagement, and reactivation.
• Partner with cross‑functional teams (Brands, IT, Digital Product, Sales, Creative, etc.) to align lifecycle marketing efforts with broader business objectives.
• Oversee CRM platforms (Salesforce Marketing Cloud, Data Cloud, Snowflake) and ensure seamless integration with other systems.
• Ensure data integrity, compliance (GDPR), and effective use of analytics for decision‑making.
• Monitor KPIs such as retention rates, conversion, and engagement metrics, and report insights to senior leadership.
• Lead day‑to‑day campaign execution and develop automated journeys across email, SMS, push, and in‑app messaging.
• Implement A/B testing to optimize messaging and timing.
• Drive personalization and automation strategies to enhance customer experience.
• Manage and mentor a team of 4–5 direct reports.

• 7 years of CRM or lifecycle marketing experience, with 3 years in a leadership role.
• Proficiency in CRM tools (Salesforce Marketing Cloud, Sales Cloud) and data tools (Salesforce Data Cloud, Snowflake).
• Strong understanding of customer segmentation, journey mapping, and campaign optimization.
• Experience leading customer journey strategy development.
• Excellent communication, leadership, and project management skills.

• Master’s degree in Marketing.
• Experience in B2B or food service/hospitality industries.
• Familiarity with Adobe Experience Manager (AEM) and content personalization strategies.
• Prior collaboration with Experience Design and Martech teams.

• Bachelor’s in Marketing, Business, or related field.

• Salesforce Marketing Cloud certification.

• Standard physical activities including the length of time performing each activity.

• Health insurance, pre‑tax spending accounts, retirement benefits, paid time off, short‑term and long‑term disability, employee stock purchase plan, and life insurance.

Expected base rate for this role is between $100,000 and $160,000.

EOE– Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status.