Executive Director, Marketing

Overview

The Executive Director, Marketing is a strategic and visionary leader responsible for defining and shaping NASCO’s overall narrative, product positioning, and executing GTM initiatives for both health plan and provider audiences. This role oversees all marketing functions, including brand, corporate, product, field, and marketing operations. The Executive Director, Marketing is a critical leader and thought partner to cross-functional leadership-- bringing clarity to ambiguity, aligning goals, and ensuring seamless launch plans, KPIs, and performance measurements.

• Defines and owns the overarching product marketing strategy across the portfolio, including the creation of compelling messaging and content
• Builds and manages a high-performing team of marketers, fostering a culture of innovation and accountability
• Develops and executes annual and quarterly marketing plan, including go-to-market planning and execution for new product launches and feature rollouts
• Defines and evolves brand identity to resonate with target audiences and differentiate in the market
• Collaborates with Product, Technology, Pre-Sales, Sales, Partnerships, Customer Success, and Operations to drive alignment and clarity across go-to-market initiatives to ensure alignment with corporate strategy, product roadmaps, and market opportunities
• Synthesizes market insights and performance data to inform strategy and optimize campaigns
• Supports executive-level engagements, including keynotes, briefings, and strategic partnerships

Required Knowledge, Skills, and Abilities:

• Communicates complex ideas clearly through compelling storytelling and presentations
• Hands-on operator, equally comfortable setting vision and executing
• Demonstrates expertise in product marketing, brand strategy, and go-to-market planning and execution
• Leads and develops high-performing marketing teams across multiple disciplines
• Synthesizes market insights and performance data to inform strategic decisions
• Collaborates effectively across functions including Product, Sales, and Operations
• Navigates ambiguity and drives clarity in fast‑paced, high‑growth environments
• Thrives in fast‑paced, high‑growth environments and navigates ambiguity effectively

Required Experience:

• 10+ years of experience in marketing, with a strong emphasis on product and brand marketing and Public Relations
• 8 years of experience managing a marketing team
• Must have product marketing experience in a B2B, SaaS environment
• Must have experience in a regulated industry, preferably health care, life sciences, or financial services
• Demonstrated success in leading integrated marketing strategies and launching products across multiple customer segments
• Demonstrated experience building and developing high-performing teams
• Exhibits strong strategic thinking and analytical skills with a data‑driven approach
• Track record of delivering strategic impact through pricing, GTM strategy, customer lifecycle execution, and thought leadership content
• Analytical rigor with the ability to translate market signals into compelling strategy and action
• Strong executive presence and communication skills, with experience presenting to C‑level audiences and board‑level stakeholders
• Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans
• Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers)

Required Training, Certification and

Education:

• Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred

Working Conditions:

• Must be able to sit and use equipment at workstation, in an indoor environment, for up to 8 hours daily
• Remote/Home office
• Ability to travel up to 15% of the time

At NASCO, we trust our workforce to be fully remote, working from their home. This benefit offers significant, personalized outcomes for each associate including work/life balance, savings on commuting, work clothing, and increased time to spend on personal activities.

Our full benefit package is designed to…