Digital Marketing Specialist

We're delighted to be working with a growing consumer brand in the food sector, currently seeking a talented and hands-on Senior Marketing Specialist. This is an exciting opportunity to join a business that is redefining how high-quality, authentic halal products are delivered to customers across the UK.

The company's mission is to raise the standard of halal supply chains - ensuring quality, integrity, and trust in every product they deliver. The brand is part of a wider group that also owns other successful eCommerce businesses, including a major online bookseller. However, this role is dedicated exclusively to the halal food brand.

• Base:
  Oxfordshire (marketing team location).
• The brand's main operations are in Reading, Berkshire, and occasional travel there will be required to meet stakeholders, visit the distribution centre, and support social media content creation.
• Hybrid working: 3 days in the office (Tuesday-Thursday) and 2 days working from home (Monday & Friday).
• Salary range: £40-50,000 per annum (dependent on experience).

The Senior Digital Marketing Executive will be responsible for developing and executing a data-driven digital marketing strategy that enhances brand visibility, drives customer engagement, and supports sales growth.

• Manage on-site merchandising, ensuring the website and app remain engaging, seasonally relevant, and aligned with brand presentation (Shopify platform).
• Plan, create, and analyse email campaigns using Klaviyo to drive engagement and conversions.
• Collaborate with influencers and social media partners to extend reach and promote brand values.
• Develop a strong understanding of customer personas to tailor digital communications and campaigns effectively.
• Work with UX/UI teams to optimise customer journeys and improve conversion rates.
• Implement cross-sell and up-sell strategies to maximise customer lifetime value.
• Ensure all brand communications reinforce key values and halal integrity.

We're looking for a data-driven, creative, and food-passionate marketer who understands the importance of authenticity and cultural values within the Muslim and halal communities.

• Strong track record in digital marketing with hands-on experience using Shopify and Klaviyo.
• Proven experience in website merchandising and email campaign performance analysis.
• Confident in managing influencer collaborations and social media growth strategies.
• Solid understanding of halal principles and their relevance in consumer branding.
• Analytical mindset with excellent Excel skills and experience making data-led decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.

• 28 days holiday (20 days + 8 bank holidays).
• Company pension scheme (NEST).
• Monthly product allowance: £60 worth of products (RRP).
• Access to products at cost price (up to £250/month) from the wider business group.
• Annual eye test with contribution toward specialist eyewear or equipment.

If you're an experienced digital marketer who's passionate about food, brand storytelling, and making a positive impact within the halal market - we'd love to hear from you. To apply or learn more, please get in touch today.