Integrated Campaigns Lead

About Us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.

The Integrated Campaigns Lead will serve as the primary bridge between Demand Generation and Product Marketing, driving Coalition’s audience‑centric engagement strategy. This role will lead the planning and orchestration of integrated campaigns that unite the entire marketing organization around strategic themes, key activations, and growth goals.

This is a highly cross‑functional leadership position responsible for operationalizing campaigns across all major marketing functions, ensuring alignment with revenue teams, and guiding audiences toward actions that create measurable business impact. The role will shape how Coalition reaches, engages, and converts priority audiences across the full funnel.

• Develop, maintain, and operationalize a campaign theme calendar for key audiences with full alignment from Product Marketing and Content
• Champion Coalition’s priority audiences by deeply understanding their needs, influencing segmentation strategies, and guiding teams on how to reach them more effectively
• Own and execute the multi‑channel campaign strategy, setting full‑funnel goals and ensuring the right mix of channels to maximize reach and impact
• Rally large cross‑functional groups—PMM, Content, Creative, Growth, Rev Ops, and Sales—around unified campaign plans and activations
• Optimize channel investment to ensure efficient, high‑impact audience engagement
• Provide analytics, reporting, and insights to drive continuous campaign improvement

• 8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing
• Experience leading campaigns at a growing company and operating at scale
• Strong understanding of multi‑channel GTM motions, audience segmentation, and campaign orchestration
• Excellent communication and project management skills; proven ability to rally large cross‑functional teams
• Strong analytics and campaign performance reporting skills

• Familiarity with IT buyers or the insurance market
• Experience working closely with Product Marketing and Sales organizations
• Background in omnichannel orchestration and full‑funnel optimization

• 100% medical, dental, and vision coverage
• Flexible PTO
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs like Headspace, Lumino, and more!
• Competitive compensation and opportunity for advancement

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote‑first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition’s exceptional growth stems from its ability to address real‑world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.

We’re always looking for collaborative, inquisitive individuals to join #Our Coalition.

Coalition is committed to protecting your privacy and handling your personal information responsibly. We collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where we operate. We want you to understand what personal information we collect, how we use it, and your rights regarding access, correction, and deletion of your data where applicable.

Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy. For further details, please review our full Privacy Policy or contact us with any questions regarding how your information is handled.

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