SEO Strategist; Remote

SEO Strategist (Remote Canada) - Future Opening

Join to apply for the SEO Strategist (Remote Canada) - Future Opening role at Directive.

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, Rev Ops, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

About The Role

The Content Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. This role is focused on Enterprise clients and requires a deep understanding of the service line and its impact on other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices:
  Create custom strategies and implement best practices that achieve NSMs. Build initial client strategy from project phase and optimize strategies over the client lifetime while adhering to Directive best practices.
• Collaboration:
  
  Work closely with the Associate Director when roadblocks arise that impact strategy and goal attainment.
• Content and Ideation:
  Craft creative briefs and content campaigns using competitor and audience insights.
• Best Practices:
  Use LTV:
  
  CAC modeling, Customer Generation, Share of SERP, and Content Production to inform strategies.

• Goal Setting:
  Use available data to set client goals during engagement. Goals must be approved by the Associate Director in meetings.
• Data Sources:
  Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
• Approval Process:
  All goals require AsD approval before presenting to the client with the AsD.

• Project Management:
  Ensure strategy execution with clear responsibilities using Asana. Delegate tasks to team members and clients, ensuring timely completion.
• Collaboration with Project Managers:
  Partner with PMs to ensure tasks are created, assigned, and due dates communicated to the client.
• Content Campaigns:
  Work with content writers and designers to deliver content campaigns on time and to client standards.

• Internal and External Communication:
  Build relationships with clients beyond deliverables and proactively communicate with clients and internal leadership to drive results.
• Client Communications:
  Share timelines for deliverables and goal attainment; maintain regular cadence via channels like Slack between bi-weekly meetings.
• Internal Communications:
  Report roadblocks, opportunities for account growth, and any strategic changes to leadership.

• Reporting:
  Regularly report progress and impact to clients, including:
• Bi-weekly client meetings with NSM progress and ongoing deliverables
• Monthly, Quarterly, and bi-annual business review reports

What You'll Bring

• Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building.
• Analytical skills: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication:…