Product Marketing Manager
Seattle, King County, Washington, 98127, USA
Listed on 2026-01-15
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Marketing / Advertising / PR
Digital Marketing
Cellar Tracker is where a global wine community of more than 8 million users catalogs 5 million unique wines and shares 13 million ratings and reviews. Our website and flagship mobile app are trusted by wine lovers everywhere for discovery and cellar management. As our twenty-person team scales, we need a Product Marketing Manager who will turn new features into clear stories that drive activation, subscription growth, and long-term retention.
You will partner with product, design, data, and growth and use AI tools as a force multiplier to research, draft, design, and refine launch assets at startup speed.
You are a storyteller and will be our first dedicated PMM, operating at the intersection of product, design, data, and growth. Think of AI as your leverage:
ChatGPT to draft copy, Midjourney to mock visuals, Perplexity to speed research, then your craft and judgment to polish and ship.
On a typical week you might:
- Write the launch email, App Store screenshots, and in-app tooltip copy for a new feature.
- Spin up a quick Figma or Canva mock for a blog hero image, then partner with design for final polish.
- Record a 60-second Loom walkthrough video to be included in a feature launch email.
- Dive into Mixpanel to see if activation rates hit the target, A B-test a new subject line, and iterate fast.
- Host a live user interview to learn why subscribers churn after month three, then turn insights into a retention play.
- Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization.
- Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos.
- Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact.
- Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging.
- Monitor competitors and adjacent consumer‑AI products to surface positioning opportunities.
- Five to seven years executing product marketing launches for consumer software or mobile apps.
- Portfolio that includes launch emails, landing pages, videos, or decks you personally created and shipped.
- Daily use of AI tools to accelerate copy, visuals, or research, with examples of your workflow.
- Proven track record of meeting activation or revenue targets through your marketing work.
- Clear, concise copywriting skills.
- Comfort with Excel; bonus if you query data using SQL or analytics tools such as Mixpanel.
- Curiosity about wine and in the event you lack experience in the category at least the desire to learn quickly.
Our process avoids surprises and relies on “Tell me about a time when…” prompts so you can draw on concrete examples, explain the decisions you made, and highlight the impact you delivered.
Benefits- Flexible remote work
- Unlimited PTO
- Paid family leave
- Standard health benefits (medical, vision, dental)
- 401k contribution
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