US Commercial Marketing Manager; Level Disinfection Advanced Sterilization Products

Position: US Commercial Marketing Manager (High Level Disinfection) Advanced Sterilization Products
Remote## US Commercial Marketing Manager (High Level Disinfection)
United States|  |  |  || --- | --- | --- ||
** Job Category:** | Marketing |
** Primary Site:

Other** ||
** Exemption Status:
Exempt** |
** QMS Impact Category:
Indirect** ||  ||
** Position Summary** || The US Commercial Marketing Manager for High Level Disinfection (HLD) is responsible for driving strategic marketing initiatives, commercial execution, and cross-functional alignment to grow market share, revenue, and customer satisfaction within the High Level Disinfection portfolio (capital and consumables). This role serves as the bridge between global marketing strategy and field execution, ensuring that ASP’s HLD offerings meet the evolving needs of healthcare providers and align with business objectives.

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* Position Title:

** US Commercial Marketing Manager (P18)   | JD-Click or tap here to enter text. |
** Revision:

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** Duties and Responsibilities** || Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:  
** Strategic Planning & Execution
** Develop and execute US-specific marketing plans for High Level Disinfection portfolio is aligned with global strategy.  Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities.  Define and track KPIs to measure campaign effectiveness and business impact.  
** Commercial Enablement
** Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption. Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments.  Support sales team with strategic account planning and customer engagement strategies.  
** Product & Portfolio Management
** Serve as the US commercial lead for the High-Level Disinfection portfolio. Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness. Monitor product performance and recommend portfolio adjustments based on market feedback and data.  Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)  
** Customer Engagement & Insights
** Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs.  Partner with Clinical and Education teams to support customer training, education, and clinical adoption.  Represent ASP at key industry events, customer meetings, and advisory boards.  
** Cross-Functional Collaboration
** Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams.  Drive alignment on messaging, priorities, and execution plans across functions. Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives.  
** Operational Excellence
** Manage marketing budgets, timelines, and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications.  Maintain accurate documentation and reporting of marketing activities and outcomes. Be the steward of the category for both forecast and demand planning.  
** Forecasting & Operational Excellence
** Manage forecasting, demand planning and segmentation in partnership with operations and sales.  Experience w/ salesforce and Power BI.  
** Marketing Content
** Collaborate with Mar Comm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)  Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepherd through the compliance approval process.

** Sales Enablement
** Excellence with sales collaboration to drive commercial programs, promos & products.  Inform and lead the…