Media Buyer, Legal Specialist

Media Buyer – Legal Specialist

This is a remote position that requires you to work closely and collaboratively with a team.

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first‑party data, and is the fastest growing revenue and profit driver of Townsquare Media.

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first‑party data from our audience, minimizing reliance on third‑party data sources.
• Proprietary Advertising Technology: Our proprietary, all‑in‑one 360
  * advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in‑house, DSP‑agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper‑targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

Ignite Legal is a performance-driven marketing agency specializing in generating high‑quality cases for law firms nationwide. We are seeking a Legal Media Buyer to join our team and play a pivotal role in optimizing paid media strategies that directly drive new case volume for our clients. This role goes beyond traditional campaign management, you’ll be responsible for planning, executing, and optimizing paid search and paid social campaigns specifically tailored to the legal industry.

You’ll collaborate closely with Account Management and Sales to ensure that every dollar spent translates into measurable case growth for our law firm partners. The ideal candidate has hands‑on experience managing lead generation campaigns in high‑intent verticals (preferably legal), thrives in data‑driven environments, and is passionate about delivering tangible ROI.

• Strategically plan, launch, and optimize Google Ads (Search, LSAs, You Tube) and Meta campaigns to drive qualified leads and signed cases for law firms.
• Manage and analyze daily performance metrics such as CPL, cost per signed case, conversion rate, and ROI to ensure optimal performance.
• Identify underperforming campaigns and implement data‑driven optimizations to improve lead quality and lower acquisition costs.
• Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo‑optimizations specific to legal service areas.
• Stay on top of legal advertising compliance policies and ensure all ad creatives and campaigns adhere to state bar and platform regulations.

• Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients.
• Attend client calls as needed to explain campaign performance, optimizations, and strategy direction.
• Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates.
• Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one.

• Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per signed case).
• Translate campaign data into actionable insights and present findings to internal stakeholders and clients.
• Continuously test new ad formats, bidding strategies, and landing page experiences to increase case generation performance.

• Bachelor’s degree or equivalent work experience required.
• 2+ years of experience…