Senior Marketing Manager - FTC - Maternity Cover

Senior Marketing Manager - (9-12 Months FTC - Maternity Cover)

Be among the first 25 applicants.

Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people’s financial futures through the workplace.

If you sit at the sweet spot between tinkering with technology curiously, loving structure and numbers, but also are creatively driven and love breaking the mould, then this role is for you.

• Seeing a beautifully crafted automation sequence hit 40%+ open rates
• Working closely with sales & SDRs and seeing your leads become opportunities
• Finding creative workarounds for Hub Spot limitations that make colleagues say "how did you do that?"
• Turning B2B financial concepts into campaigns that actually resonate
• A/B testing everything because you’re genuinely curious about human behaviour
• Building something from scratch and watching it scale

• Strategy Execution & Campaign Management
• Own delivery of the marketing strategy set by the Head of Marketing, managing end-to-end marketing operations
• Lead growth-focused multi‑channel campaigns for brand, product, and client upsell, across three major audience groups (content, email, social, advertising, etc.)
• Measure and assess channel and campaign performance with the curiosity of a detective
• Work closely with the marketing team, acting as execution planner, coordinator and campaign calendar owner, providing first‑line quality assurance with attention to detail
• Analyze campaign data, track KPIs and provide regular reports that tell a story

• Build, test, and optimize multi‑phase workflows, nurture programmes and campaigns that people actually want to receive
• Develop responsive and branded email templates that stand out in crowded inboxes, run A/B testing programmes that explain customer behaviours
• Develop and manage dynamic lists, segmentation strategies, and behavioural triggers that feel almost psychic
• Maintain marketing automation best practices including database management, tagging, campaign naming conventions, and UTM structures

• Develop and manage virtual events, customer journeys from promotion to registration and follow‑up, stakeholder management (speakers, panelists, hosts)

• 6+ years' experience in marketing automation, with at least 3 years in a hands‑on campaign build or operations role
• B2B marketing experience, preferably in fintech or SaaS
• Certified and proven track record in Hub Spot Marketing Hub (workflow building, list segmentation, performance dashboards)
• While Hub Spot expertise is a priority, we are open to senior marketing generalists with strong operations backgrounds who can ramp up quickly
• Strong experience in CRM Campaign Management – you know what great ICP‑focused CRM looks like
• Skilled in funnel design, copywriting, and campaign execution
• Strong understanding of digital campaign strategy, including nurture journeys, A/B testing, and personalisation
• Experience in webinar or virtual event management
• Data‑driven mindset with fluency in CAC, CPL, conversion rates, and attribution
• Comfortable working cross‑functionally with product, sales, and leadership teams
• Familiarity with AI‑driven tools for campaign optimisation

• Curiosity‑driven approach to marketing technology – you’re the person who pushes all the buttons to see "what happens if I press this?!"
• Creative problem‑solving mindset with a strong portfolio of unconventional campaign approaches that worked
• Natural inclination to question the status quo and propose better ways of doing things
• Ability to explain complex technical concepts in simple terms to stakeholders
• Genuine excitement about the intersection of finance and technology

• Your choice of work kit (Think Pad or Mac Book Pro)
• Hybrid work (2 days in office)
• Budget for equipment to set up your home office
• Flexible company discretionary unlimited leave policy +…