Senior Demand Generation Strategist; Remote

Senior Demand Generation Strategist (Remote Canada) - Future Opening

Directive Consulting is a performance marketing agency for B2B companies. We use the Customer Generation methodology focused on SQLs and customers.

We are seeking forward‑thinking professionals who thrive in fast‑paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing.

In this role, you will directly work with no more than seven accounts and be responsible for their performance marketing. The ideal candidate is a T‑shaped marketer with deep expertise in the SaaS marketplace across paid media, SEO, and CRO. You will execute campaigns, interface with customers, pitch strategy, and ensure results exceed expectations. You should excel at marketing strategy, execution, communication, and project management.

• Own the success of SMB clients across channels.
• Handle client relationships with poise, confidence, and empathy.
• Project‑manage and organize your accounts.
• Build relationships with key points of contact.
• Apply deep technical knowledge of strategy, paid media, SEO, and CRO for tech companies.
• Leverage strong SaaS background.
• Take ownership of client portfolio and deliver measurable results.
• Use creative spark for marketing to drive results.

• 2+ years of experience in agency‑side marketing.
• 2+ years of experience in performance marketing.
• Brilliant strategist and a truly T‑shaped marketer.
• World‑class project manager who gets things done on time and under budget.
• Availability to travel (if required).

• Living wage at Directive.
• Medical, dental, vision, disability, and life insurance coverage.
• Employer‑paid health plan (100% for you, 50% contribution for dependents).
• Access to certified therapists via Spring Health, Headspace membership.
• Gympass membership.
• Unlimited PTO plus paid holidays and parental leave.
• 401(k) with 3% match, with traditional & Roth options.
• Annual bonus based on tenure.
• Annual anniversary trip to Newport Beach, CA.

This is a remote‑first role based in Canada; you must have current work authorization and permanently reside in Canada. You will work virtually, using Zoom and Slack, with a laptop and reliable internet. Reasonable accommodations are available.

Directive is committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.