Performance Marketing Specialist

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe
, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Toptal is looking for a Performance Marketing Specialist who will be responsible for continuing to scale Performance Marketing  this role, you will optimize paid media and manage specific aspects of Toptal’s global SEM, paid social & display campaigns, with the objective of acquiring quality clients who are looking to tap into Toptal’s highly skilled talent and professional services. You will be supported by full-scale Business Analytics, Creative and Customer teams to tackle all aspects of the channel, from strategy to execution to analysis.

You will be expected to be both a facilitator and generator of world-class growth performance marketing ideas that are put into action  will contribute to our performance marketing outcomes from every aspect, including facilitating, generating, organizing, planning, and executing all performance marketing ideas and techniques.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

• Maximize paid media driven revenue by providing Toptal with a steady stream of high-potential prospective clients.
• Contribute to the development and implementation of a comprehensive marketing strategy aligned with the company’s overall business objectives.
• Identify new opportunities for brand growth and revenue generation across paid social media, display, affiliate and other advertising channels, while working with a team to further enhance our SEM efforts.
• Help Executives, Marketing Strategists, and the Senior Leadership team craft and hit KPIs that relate to their initiatives and OKRs.
• Assist in building forecasts and projections that relate to the expected ROI on marketing campaigns, traffic, user acquisition, and other areas of marketing that require robust and rigid financial analysis.
• Work with the Business Analytics and Marketing Strategy teams, extrapolating insights and turning those insights into actionable strategies that the Performance Marketing team can leverage to create marketing initiatives.
• Ensure the team is maximizing the impact of all performance marketing experiments by maintaining organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment.
• Contribute to the generation of new ideas that push the boundaries of what’s possible within Performance Marketing.
• Manage all day-to-day operations, including campaign strategy, execution, analysis, and reporting.
• Constantly ideate new ways to grow and improve channel efficiency in order to build an offering.
• Ensure Paid Media is running in accordance with industry best practices and maintain immaculate long-term tracking.
• Generate reports and analyze data to draw out actionable insights from complex data sets using tools like Google Sheets, Excel, Google Data (Looker) Studio.
• Collaborate with creative and content teams to develop ad copy, visuals, and landing pages that improve CTR and conversion rates.
• Lead high visibility calls with stakeholders, including analysis, recommendations, performance, and status updates.
• Assist with building and refining audience strategies across paid social, programmatic, and OLV, leveraging first-party data, lookalike modeling, in-market segments, and contextual targeting to reach high-value users.
• Design and execute structured A/B and multivariate tests on audiences, creatives, and placements to identify performance drivers and continuously improve campaign efficiency.
• Create detailed campaign dashboards and recurring reports, highlighting performance by audience segment, platform, and creative. Translate findings into actionable recommendations for scaling and…