Lead Generation Marketing Manager

About Avolve

Avolve is the global market leader in electronic plan reviewfor local governments.

Wemade the INC  list as one of the fastest growing private companies in the US,and ourgovernmentexpertisewas acknowledgedwhenwe were honored to be the only plan review vendor on the Government Technology’sGov Tech
100 list for
2025–a summary of 100 innovative companies makinga significant contribution to the public sector.

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments.

This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers.

We have over 350 customers globally and are expanding fast, because we have a suite of best-in-class solutions that offer choice to cities, counties, municipalities, and states.

We partner with some of the leading technology providers out there, including Microsoft, Google, and Esri – in fact,we are the onlyvendorthat has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation.

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As ateam,we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities.

Avolve is seeking a Lead Generation Marketing Manager to drive our lead generation efforts and support our growth objectives. This role requiresexpertisein B2B demand generation, campaign management, and marketing analytics. As a key member of the marketing team,you’ll collaborate across sales, product, and operations, execute multi-channel campaigns, and deliver measurable results that fuel our sales pipeline.

The following list outlines key responsibilities and day-to-day activities associated with this role. Whileit’snot an exhaustive list, it should give youa strong senseof what to expect. Responsibilities may evolve over time based on team needs, individual strengths, and organizational priorities.

• Manage the marketing lead generation funnel, ensuring a consistent flow of qualified leads to sales
• Plan and execute multi-channel campaigns (email, webinars, social, paid online advertising) to nurture prospects and deliver MQLs
• Create campaign content, including copywriting, landing pages, digital and print ads, and video, following brand guidelines
• Utilize ABM platforms and paid media to target key personas in buyer groups
• Report on and evaluate marketing campaign performance, using data tooptimizefuture efforts
• Support event marketing and SDR outreach with aligned messaging and enablement materials
• Drive best practice Hub Spot workflows to automate campaign flows, working alongside marketing operations
• Collaborate with cross-functional teams and manage multiple projects in a fast-paced environment

We recognize that no candidate will meet every single qualification listed below. Ifyou’reexcited about this role and believe you bring a strong combination of relevant skills and experience, we encourage you to apply. We value diverse perspectives and are committed to building a team that reflects a variety of backgrounds and strengths.

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education, training, and experience
• 6+ years of relevant demand generation professional marketing experience in a B2B role, ideally with technology and/or public sector exposure
• Proven ability to deliver lead generation goals and manage data-driven marketing campaigns
• Strong written and verbal communication skills, including copywriting and template design (Canva, email creation tools)
• Experience with Hub Spot or other marketing automation and project planning software
• Detail-oriented, deadline-driven, and able to manage multiple priorities
• Strong communication and collaboration skills to work across cross-functional teams.