Manager, Brand & Integrated Marketing

Manager, Brand & Integrated Marketing (14-month contract)

Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.

The COC is seeking a dynamic individual to join its Integrated Brand Marketing Team. The Manager, Brand & Integrated Marketing role requires a uniquely skilled individual who will be responsible for developing, planning, executing, monitoring, and measuring key Canadian Olympic Team brand activities and integrated marketing projects.

Reporting to the Senior Manager, Brand Marketing & Creative Services, the role is a key member of the team which has responsibility for marketing integration, brand development, positioning, activation, and governance. This individual should have a strong marketing background, with a preference to those familiar with the sport marketing industry or brand management. The role requires the ability to collaborate with key internal colleagues and COC marketing partners, manage external agency partners, and oversee multiple projects.

The target start date for this contract is March 2026.

This position will be located in one of the COC’s offices (Montreal, QC, at 500 René‑Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.

• Support on‑going brand strategy efforts, assessing all brand activation opportunities based on strategic fit, always ensuring each project contributes to the greater brand purpose
• Support the review and development of long‑term strategic framework including brand vision, mission, positioning, purpose, etc. and help educate broader org on usage
• Support the organization’s understanding of audiences and develop and refine target consumer as informed by the strategic framework
• Work with Team Canada partners to develop collaborative programs that align with the brand strategic framework including pitching ideas, strategic planning, and execution.

• Day to day lead for mass media campaign development (ex. Games promotional campaigns, brand building campaigns, social and sport impact campaigns, etc.) including briefing agencies and evaluation of creative strategy, managing production and post‑production phases
• Serve as the primary point of contact for ongoing marketing agency relationships
• Lead media planning for all brand marketing activities with an understanding of different media options and their potential impact
• Manage media partnerships and allocate inventory to appropriate projects

• Act as a brand leader and advocate with all key internal/external stakeholders
• Working closely with the Creative team, manage the development and maintenance of brand use guidelines for all key internal/external stakeholders
• Monitor industry trends and recognition opportunities for the brand including award submissions

• Support the creation and maintenance of an integrated market research hub for all COC marketing activities, including brand equity tracking
• Act as the primary liaison with research and insights partners, analyzing and reporting on key brand marketing activities and their respective business impacts
• Manage on‑going marketing partnerships related research needs

• Serve as the project management lead on initiatives spanning multiple Brand & Commercial Management teams, streamlining workflows and ensuring all Team Canada work reflects a cohesive brand perspective
• Support the integrated marketing process by coordinating stakeholders, managing timelines, and overseeing budgets when required
• Partner with stakeholders across the department ensuring processes, roles,…