Digital Marketing Specialist

PPI company overview:

PPI (an independent subsidiary of iA Financial) is an Insurance Marketing Organization that sits between independent advisors and insurance companies. From coast-to-coast, we provide value-added services and support such as digital tools, education, marketing, and processing, to help advisors elevate and grow their business with a socially responsible mindset.

At PPI, each day you have the opportunity to make a meaningful difference when you support our independent insurance advisors in providing financial security and peace of mind to their clients:
Canadian families and businesses.

When you join PPI you will be part of a diverse, inclusive and equitable place to work that values different perspectives. You will benefit from a culture that is people-focused, inclusive and collaborative with opportunities to learn and develop your skills, develop your career and make a meaningful impact.

Our people drive our progress through innovative ideas and a commitment to excellence. We work hard and always ensure we have fun along the way.

PPI is pleased to provide employees with the flexibility of a hybrid work environment. This role is eligible for working from home up to 3 days per week.

For more information about PPI visit:

Digital Marketing Specialist

Applying a strong understanding of digital design and marketing best practices, a keen eye for detail, and creative versatility to enhance marketing efforts and elevate PPI’s brand presence, the Digital Marketing Specialist is a key player in supporting PPI’s design and marketing initiatives, and ensuring our marketing materials are polished and professional.

This is a contract position for an expected duration of 10 months.

• Update and refine marketing and communication materials in Adobe InDesign, Illustrator and Photoshop.

• Provide layout and design for impactful presentations in PowerPoint.

• Make edits and updates as necessary in Microsoft Word.

• Align deliverables to established brand standards and maintain visual consistency across platforms.

• Play an active part in upholding and advancing our visual brand guidelines.

• Assist in the creation of digital content, including social media posts and website copy.

• Collaborate with the content team to ensure consistent messaging and branding across all channels.

• Manage and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

• Develop engaging email content, including newsletters, promotional materials, and announcements.

• Ensure email deliverability and compliance with industry best practices.

• Write and edit clear, concise, and engaging content for internal and external audiences, including advisor communications, announcements, and marketing collateral.

• Maintain consistent tone, style, and branding across all written materials.

• Collaborate with internal teams to translate complex information into reader-friendly messaging.

• 5+ years of experience in a digital design within a marketing and communications team.

• Proven experience managing and executing email marketing campaigns.

• An understanding of graphic design principles and best practices.

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).

• Proven ability to work in Adobe Creative Cloud apps (InDesign and Illustrator).

• Excellent attention to detail and ability to produce high-quality, polished materials.

• Strong understanding of digital marketing best practices and current trends.

• Excellent communication, collaboration, and organizational skills.

• Knowledge of the financial services industry is a plus.

The expected salary range for this position starts at $58,000 and will be commensurate with the candidate’s experience and skill set.

We thank all applicants for applying, however, only those selected for an interview will be contacted. Your resume may be used for other vacancies.