PPC Specialist

About the Position

Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization.

This is a fully remote contract position.

• Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
• Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
• Manage total conversions and cost per conversion to maintain efficiency targets
• Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
• Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
• Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
• Review leads on the backend through Call Rail and Unbounce to assess quality and inform optimization decisions
• Pause non-performing keywords and add converting keywords identified through search terms reports
• Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords

• Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
• Implement Search Impression Share bid strategies for highly competitive accounts
• Conduct A/B testing of ad copy and landing pages to improve campaign performance
• Refresh ad copy and pin headlines for improved CTR and quality control
• Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
• Perform periodic conversion tracking function checks via Google Tag Manager
• Conduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywords
• Review auction insights to perform competitor analysis and inform bidding strategy adjustments

• Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team
• Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
• Review landing page designs and campaign spreadsheets, then submit to CXM for client approval
• Coordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated code
• Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and Call Rail
• Test all conversion tracking implementations prior to campaign launch
• Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured
• Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
• Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
• Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information

• Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out

• Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
• Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance…