Lead Channel Marketing Program Manager - Remote

Lead Channel Marketing Program Manager - Remote

This position is posted by Jobgether on behalf of a partner company. We are looking for a Channel Marketing Program Manager – REMOTE. This role is crucial for developing and executing marketing initiatives that enhance partner engagement, stimulate pipeline growth, and maximize revenue. The successful candidate will work collaboratively with sales, field marketing and channel partners to create effective campaigns and resources.

• Design and implement scalable channel marketing programs to support partner‑initiated business growth.
• Manage MDF (Market Development Funds) programs, ensuring compliance and ROI tracking.
• Develop co‑branded campaign kits and assets to drive joint demand generation.
• Manage SPIFF incentive programs to drive partner sales performance.
• Monitor program participation, validate claims, and ensure timely payouts.
• Create partner toolkits, training materials, and resources to enhance partner marketing capabilities.
• Manage partner‑facing communications (newsletters, webinars, etc.).
• Collaborate with partner account managers to identify marketing opportunities.

• A proven track record of success in a partner marketing role within an ISV and/or CSP.
• Minimum 5 years of experience in channel marketing, partner programs, or B2B marketing.
• Strong understanding of channel ecosystems and partner business models.
• Excellent written and verbal communication skills.
• Ability to work in a highly cross‑functional environment.
• Knowledge of a broad range of marketing activities, including digital and field marketing.
• Data‑driven mindset with analytical and problem‑solving abilities.
• Experience managing MDF programs and partner portals.

• Flexible remote working arrangements.
• Opportunities for professional growth and development.
• Collaborative team culture.
• Access to cutting‑edge marketing tools and resources.
• Participation in industry events and training sessions.

Mid‑Senior level

Full‑time

Project Management and Information Technology

Internet Marketplace Platforms