CRM Specialist

Location: Via Milano

Do you want a job that matches your ambition and your lifestyle?

Read on to discover the profile we’re looking for!

From its beginnings as a wool mill La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years. Yesterday through its catalogue, today on the web. We are a mainly digital player selling Home furniture & linen products but also clothing for the whole family.

Connections weaver trends discoverer and creator vector of influence we create distribute and deliver our own products. Our mission:
Become the #1 inspirational home & lifestyle platform for all families.

Associated with the Galeries Lafayette group and present in Italy in Milan we are looking for a CRM Specialist.

Key Responsibilities Commercial Operation Strategy Development and Execution:
Define, implement and execute the local CRM commercial strategy to support the company’s business objectives.

Communication Calendar Management:
Define the commercial communication calendar for customer database engagement through email marketing and push notifications.

Customer activation and engagement:
Own all metrics and forecasts regarding active customers and increase engagement.

Data & Client Journey

CRM Lead for the Italian Subsidiary:
Act as the point of reference for CRM activities within the Italian subsidiary collaborating with both local teams and the global team.

Cross-functional Collaboration:

Work in coordination with other marketing functions and the e-store team to ensure CRM strategy alignment with the overall commercial plan.

Customer Journey and Automation:
Set up, maintain and update customer journeys and automation flows in coordination with global inputs to ensure personalized and efficient engagement.

Audience Segmentation:
Segment audiences within the Customer Data Platform (CDP) for targeted communication.

Email Marketing Workflow Creation:
Create and manage workflows in the email marketing software (Adobe).Technical CRM audiences and data ownership:
Manage and maintain a clear view of internal data sources and data marts to provide fast, accurate customer insights for segmentation campaign optimization and marketing reporting.

Work on CRM enablers such as data capture, data collection and data quality management.

Onsite CRM activation:
Collaboration with e-store manager in defining and executing on-site activation to increase opt-ins and newsletter subscriptions.

Loyalty Program Management:
Set up, maintain and update the loyalty program in the country to enhance customer retention.

Creative Content Development:
Localize and define the layout and content of CRM communications ensuring brand consistency and engagement.

External Partner Coordination:
Coordinate and brief external partners to create necessary creative assets.

Performance Analysis:
Analyze the results and performance of CRM communications, draw reports and identify areas for improvement.

A/B Testing:
Set up and manage A/B tests to continuously improve CRM campaign outcomes.

Main Responsibilities Customer Segmentation & Data Analysis based on CDP environment.

New Audiences and Optimization Brief Management.

Audience Brief and Data Mart Management.

Management of email marketing and communication through the different channels of the app.

Analysis and optimization of KPIs.Management of the creation of segments and content of communications.

Definition and analysis of A/B Testing.

Reports and follow-up.

What’s expected from you Bachelor’s degree in Marketing, Business Administration, Digital Marketing or Advertising.

Strong (usually 3 years) of experience in B2C email marketing including campaign creation, management and optimization.

Dynamism and creativity.

Multi-tasking management skills.

Organization and customer orientation.

Minimum of 1 year experience in the management and knowledge of CRM email marketing tools and app (Adobe Campaign management is an asset).Analytical and planning skills.

Knowledge of Photoshop or editing tools.

Basic knowledge of HTML will be considered a plus.

Fluency in English.

Good reasons to join us Excellent location in Milan.

International company.

Fast growing & young environment.

Hybrid work model (2 days / week working from home).Curious to know more? Apply! We can’t wait to talk to you soon!

La Redoute is a signatory of the Diversity Charter.

As difference is a source of wealth, our jobs are accessible to all.
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