Regional Marketing Specialist; French or German Speaking

Regional Marketing Specialist (French or German Speaking)

At Poka, we’re transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose‑built for manufacturing, empowering frontline workers to share knowledge, collaborate in real‑time, and drive continuous improvement. We support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys.

About the role

We’re looking for a Regional Marketing Specialist, EMEA who will plan, orchestrate, and optimize multi‑channel campaigns across key European markets. You’ll work closely with regional & global sales, product marketing, and digital teams to activate messaging that resonates with segment‑specific ICPs, fuels pipeline, and deepens engagement across all lifecycle stages.

Ideal for someone with 2‑5 years of experience in B2B SaaS/technology environments who enjoys rolling up their sleeves, experimenting, and continuously improving performance.

• Plan, execute, and optimize coordinated multi‑channel campaigns across email, paid social, search, webinars, events, and nurture workflows.
• Build targeted campaigns for specific ICP segments across multiple regions (UK&I, DACH, France, and more).
• Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL, and contributed pipeline.
• Support Account‑Based Marketing by creating tailored programs for priority accounts.
• Manage campaigns in multi‑language environments (primarily English, German, and French), ensuring regional alignment and message consistency.
• Work in partnership with local sales teams and act as the link between global marketing and sales, ensuring regional marketing activity aligns with the EMEA sales strategy.
• Support planning and execution of field events and regional activations.
• Partner closely with sales to monitor performance, adjust targeting, and share insights.
• Analyze campaign results, identify optimization opportunities, and report on performance with clarity and confidence.

• 2‑5 years of experience in campaign execution, ideally within a B2B SaaS or technology environment.
• Strong hands‑on experience running multi‑channel digital campaigns with measurable impact on funnel and pipeline performance.
• Experience in planning and coordinating events, both digital and in‑person.
• Familiarity with Account‑Based Marketing approaches and tools (e.g., 6sense, Demandbase, Roll Works).
• Experience managing multi‑language campaigns (English required; German and/or French required for regional delivery).
• Confident building and optimizing email journeys, landing pages, and paid social/search campaigns.
• Data‑driven mindset – you instinctively ask “what’s working, why, and how do we scale it?”
• Experience working closely with sales teams and aligning marketing activity to pipeline priorities.
• Organized, collaborative, and comfortable owning campaigns from planning through to reporting.

• Join a fast‑growing global team redefining the future of frontline manufacturing workers.
• Work in an environment where marketing experimentation is encouraged and supported.
• Be part of a collaborative culture that invests in learning, innovation, and personal development.
• Make a tangible impact – your campaigns will directly shape our footprint across Europe.

• Dynamic and collaborative work environment.
• Generous vacation policy upon arrival.
• Remote work policy and truly flexible schedule.
• Benefits plan offered from day one.
• Mac Book Pro and €500 allowance for your home office.
• Generous referral bonus.
• The tools, support, and opportunities you need to keep learning and progressing in your career.

Please note: An understanding of English is essential at Poka, as it is the language used during company‑wide meetings and many internal communications, ensuring effective collaboration and decision‑making. As Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time
Job function:
Marketing and Sales
Industries:
Software Development