Associate, Brand Sponsorship & Experiential

Associate, Brand Sponsorship & Experiential

This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$71,100.00/yr - $97,800.00/yr

Become a part of our caring community and help us put health first. Join the Brand Sponsorship & Experiential Team! Shape Humana’s brand. Create meaningful connections. Make a lasting impact. Humana’s Marketing organization is seeking a Brand Management Associate to join the team working remote. The Brand Sponsorship & Experiential Team leads the strategy and execution of sponsor ships, events, digital activations, wellness initiatives, thought leadership, and experiential storytelling campaigns—all designed to elevate Humana’s brand presence and deepen relationships across communities nationwide.

From national sports sponsor ships to vibrant local events, our work builds trust, drives consumer connections, and brings our brand to life in powerful, human‑centered ways.

• Plan and execute brand experience campaigns, events, and programs to engage audiences and build loyalty
• Monitor campaign performance, analyze metrics, and recommend improvements
• Manage budgets, timelines, and deliverables for successful activations
• Oversee and enhance the sponsorship governance process
• Collaborate with cross‑functional teams and external partners to bring innovative ideas to life
• Support creative development and strategic planning for brand activations
• Ensure initiatives align with brand strategy and compliance standards

• You are a team player:
  Build strong working relationships with internal/external partners
• You are detail‑oriented and organized:
  Oversee brand activation assets, deliverable timelines across multiple projects
• You are a strategic thinker:
  Understand brand objectives and leverage data/measurement to achieve impactful results
• You are a self‑starter:
  Proactive and self‑motivated approach, commitment to taking ownership, anticipating needs, and continuously refining processes
• You are customer obsessed:
  Commitment to creating positive, memorable experiences for current and prospective members
• You love the art and science of marketing:
  Passion for both creative innovation and analytical evaluation

• Bachelor’s degree
• 3+ years of experience in marketing, brand, experiential, or related fields
• Proven ability to plan and execute brand activations, campaigns, and events that drive engagement and brand loyalty
• Strong understanding of modern marketing tactics including digital, content, and experiential strategies
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing performance metrics
• Ability to thrive in an agile environment and manage and prioritize diverse projects
• Demonstrated ability to work virtually, be self‑directed and motivated, and meet deadlines
• Strong interpersonal, oral, and written communication skills
• Excellent project management and organizational skills with attention to detail
• Strong interpersonal and communication skills, with the ability to collaborate across internal teams and external partners
• Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization

• Experience managing sponsor ships, partnerships, and brand activations in healthcare, insurance, or other regulated industries
• Exposure to campaign briefing, reporting, and optimization processes
• Experience working in cross‑functional teams and fast‑paced environments
• Background in creative development, strategic planning, or experiential storytelling

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business…