Audience Marketing Specialist

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Full Time New York, NY, US

3 days ago Requisition

Salary Range: $55,000.00 To $60,000.00 Annually

Audience Marketing Specialist - MM+M

Haymarket Media, Inc. is seeking an Audience Marketing Specialist to join the Audience Development and Subscription Marketing team. This position is in our New York, NY office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote. The Audience Marketing Specialist will have a major impact on the growth of audience, registrations and subscriptions for MM+M.

The position is responsible for overseeing all audience development marketing, execution and tracking. The individual will play a pivotal role in crafting and executing targeted digital marketing campaigns to engage specific customer segments. The candidate’s responsibilities involve a combination of strategic planning, data analysis, and collaboration with cross‑functional teams. Responsibilities also include creative and copy development, with the support of in‑house creative, editorial, and execution teams.

• Create compelling and relevant content tailored to specific audience segments for email marketing campaigns
• Execute social media strategy by managing daily posting, scheduling, and community engagement across multiple brand channels
• Monitor campaign performance and engagement metrics, making real‑time adjustments as needed
• Implement A/B testing to improve campaign effectiveness and conversion rates
• Analyze campaign metrics, audience engagement, and conversion rates to assess the success of marketing efforts
• Collaborate with marketing managers to develop audience‑focused marketing strategies aligned with overall business goals
• Identify target audiences and segments based on title, demographics, behaviors, and preferences
• Assist in developing marketing plans that effectively communicate messages and value propositions to specific audiences
• Prospect for and execute business development barters/partnerships with industry associations and related conferences with the goal of growing the audience
• Research market trends, competitors, and customer insights to refine audience targeting strategies
• Provide regular reports to management and stakeholders, highlighting key insights and suggesting areas for improvement
• Collaborate with various teams to align messaging and goals
• Communicate marketing strategies and campaign progress effectively to internal stakeholders
• Manage multiple projects and calendars simultaneously, ensuring deadlines are met and objectives are achieved

• 2+ years of experience in audience development or marketing
• Detail‑oriented and accurate, able to manage simultaneous activities effectively
• Must be able to communicate effectively and professionally, both verbally and in writing
• Proficient with spreadsheets (Google Sheets and Excel) and the ability to quickly learn systems supporting internal processes
• Bachelor’s degree in a related field

• Commitment to winning and exceeding KPIs and goals
• Eager to learn and execute new marketing tactics
• Solid communication & influence skills:
  Written, verbal and visual
• Flexible, but with a passion for taking action and making decisions when obstacles arise
• Comfortable with aggressive goals and a competitive desire to win

• A competitive compensation package
• The salary range for this position is $55,000–$60,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Employee referral awards
• Training opportunities through industry‑recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week “Work from Anywhere” benefit, to ensure…