Senior Paid Media Specialist - Remote

EMPIRE BEAUTY SCHOOL

"To create opportunities for people to improve their lives."

Help Shape the Future of Beauty Education

• Lead Paid Media Strategy across 74 Schools Nationwide

Empire Beauty School, one of the nation’s largest network of cosmetology schools — is seeking a Senior Paid Media Specialist to drive innovative and high‑performing media strategies that help thousands of students each year change their lives through beauty education.

This is a rare opportunity to drive national/local paid media strategy for a fast‑growing, mission‑driven organization while working primarily remote with a collaborative, forward‑thinking marketing team.

• High‑impact scope:
  You’ll manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale.
• Innovation encouraged:
  We want someone who pushes boundaries—experimenting with new platforms, testing AI‑driven optimizations, and architecting sophisticated campaigns across the entire media funnel.
• Growth & stability:
  Empire Beauty School is a best‑in‑class, expanding brand with a more than 90‑year legacy of helping people build careers they love.
• Remote flexibility:
  Enjoy the freedom of remote work while contributing to a passionate, mission‑centric team. In‑person meetings will be requested only as needed.

• Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, Tik Tok, You Tube, programmatic platforms, and emerging channels.
• Build full‑funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
• Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently.
• Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives.
• Manage budgets overall and across multiple schools and markets, ensuring efficient and data‑backed allocation of spend.
• Monitor, measure, and refine campaigns continuously using best‑in‑class attribution and analytics practices.

• 5+ years of proven paid media experience with a track record of delivering measurable results.
• Deep expertise in Google Ads, Meta Ads, and hands‑on experience with additional digital channels (Tik Tok, programmatic, You Tube, etc.).
• A strategic thinker who can blend creativity with data to build high‑converting, innovative campaigns.
• Ability to thrive in a fast‑moving environment and adapt to the evolving digital landscape, including the use of AI‑driven tools.
• Strong analytical mindset with experience in attribution, optimization, and multi‑location campaign management.
• Excellent communication skills and the ability to present insights confidently.

• Competitive salary and full benefits package, commensurate with experience.
• Remote‑first culture with periodic in‑person collaboration opportunities.
• Chance to work with a growing, nationally recognized brand committed to transforming lives through education.
• A supportive, passionate team that values innovation, continuous learning, and forward‑thinking marketing strategies.
• 401K, medical, dental, vision, and more!
• Generous paid time off.
• 12 paid holidays.

The salary range for this position is $80,000.00 – $90,000.00 per year, depending on experience.

Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals.

Candidates for this position must reside within one of the following states: NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI.

• Mid‑Senior level

• Full‑time

• Marketing, Public Relations, and Writing/Editing

• Higher Education, Education Administration Programs, and Professional Training and Coaching