Manager, or Senior Manager, Social Media

Location:

Hybrid – work-from-home and office: 303 E Wacker Dr., Suite 2200, Chicago, IL

Division:
Agency Services

Reports to:

VP, Client Services

Overview

Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers – helping brands make more meaningful connections. Our industry-leading team includes 200+ team members supporting 50+ clients with services spanning content production, experiential and event marketing, hospitality, brand and partnership consulting, creative, social and digital marketing, and platform development. We also own and operate event properties across the professional and collegiate sports landscape, focused on sports including basketball, football, golf, pickleball, and volleyball.

Intersport is seeking to add a dynamic and innovative Manager, or Senior Manager, Social Media to lead social strategies and campaigns for some of the most exciting and collaborative clients in the industry. Our clients value partnership and creativity, allowing us to deliver fun, engaging, and results-driven social media strategies, content, and campaigns. In this role, you will manage multiple clients across industries such as Consumer Packaged Goods (CPG), Food & Beverage, Ingredients, Construction & Trades, Hospitality, Sports, and Beer, Wine, and Spirits.

The Manager/Senior Manager will collaborate closely with internal creative and digital teams to ideate, execute, and optimize campaigns that drive meaningful engagement and measurable success.

Responsibilities

General

• Embody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency work.
• Work effectively with cross-functional teams to deliver executional excellence.
• Develop and present persuasive and comprehensive social media strategies tailored to client goals, leveraging industry insights, platform trends, and audience behavior.
• Manage and oversee accounts across platforms, including Facebook, Instagram, Twitter/X, Linked In, Tik Tok, and others.

Content Ideation & Management

• Collaborate with Creative teams to brainstorm and produce engaging, on-brand content (text, images, videos) while maintaining a consistent voice and style.
• Schedule and publish content aligned with each platform's best practices.

Paid Campaigns

• Plan, execute, and optimize paid social media advertising, benchmark performance against industry standards, and implement pixel tracking to integrate campaign data into dashboards for actionable insights.

Community Management

• Foster and grow online communities by actively engaging with followers, responding to comments, messages, and mentions, while handling brand reputation and escalation process for user-generated comments or sensitive issues.
• Additionally, build relationships with influencers, partners, and brand advocates to enhance social reach and engagement.

Analytics & Reporting

• Build and maintain live analytics dashboards using tools such as Tableau, Funnel.io, or Supermetrics, to track performance metrics, generate reports, and guide campaign optimization.

Project Management

• Use project management tools such as Asana or Trello to manage workflows, ensure deadlines are met, and adapt to changing priorities in a fast-paced environment.
• Build trust and maintain strong relationships with clients, serving as their go-to expert for all things social media.
• Proactively communicate campaign progress and insights, and address feedback professionally.

Brand Compliance

• Support the creation and delivery of social media content that aligns with client legal and ethical guidelines, including FTC recommendations for influencer marketing and GDPR best practices, while staying informed of platform-specific policies and updates to ensure adherence to client and brand standards.
• Lead and mentor junior team members, providing guidance on best practices and professional development, while collaborating with internal teams and external agencies to ensure cohesive messaging and campaign execution.
• Additionally, support broader marketing efforts by integrating social media with experiential events, email…