Performance Marketing Specialist REMOTE

Performance Marketing Specialist [REMOTE - US]

Join to apply for the Performance Marketing Specialist [REMOTE - US] role at Theo

Theo is a fast‑growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology‑driven marketing activations.

Please note:

We are unable to hire in California and New York at this time.

Activation

Portland (Remote work eligible)

$60,000 – $75,000 per year

• Manage paid media campaigns including Search, Social, and Video.
• Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing‑page experience, and A/B testing.
• Report on campaign performance and provide insights and strategic recommendations for performance improvement.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams.

• Build digital media campaigns and support day‑to‑day campaign management and optimizations.
• Manage, monitor & communicate pacing and performance for assigned clients.
• Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations.
• Support communication with clients in relation to paid media management, performance, optimizations & opportunities.
• Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans.
• Support media vendor representative communications, partnership, & expectations.
• Work with stakeholders to verify & QA media tags.
• Continually work to expand knowledge of cross‑channel paid media efforts.

• 2+ years of agency or in‑house performance media experience.
• 2+ years of experience in at least one primary digital advertising console (Google Ads, Meta). Familiarity with paid search and paid social is strongly preferred.
• Plan, forecast, build, & execute media campaigns.
• Monitor & optimize daily pacing & performance based on client KPIs.
• Report on campaign performance & provide detailed insights.
• Provide strategic recommendations & testing plans.
• Independently manage & prioritize day‑to‑day tasks and client deliverables.
• Collaborate with strategy, analytics, UX, clients & partner agencies.
• Communicate with client about campaign performance & recommend opportunities.
• Be a subject‑matter expert within the agency on ad consoles & trafficking.
• Become a subject‑matter expert within the agency on industry trends & platforms.
• Expand knowledge of cross‑channel media & full‑funnel implementation.
• Stay up to date on platforms’ best practices & BETAs.
• Outstanding organizational and time‑management skills and the ability to handle multiple projects while meeting deadlines.
• Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations.

• Familiarity with tagging platforms (Google Tag Manager, Tealium, etc.).
• Familiarity with CRO and/or SEO is a plus.

• Healthcare, Dental & Vision Insurance – Theo covers 75%
• Matching 401(k) – 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching

Associate

Full‑time