Analytics Measurement Lead

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

Roku pioneers streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well positioned to help shape the future of television — including TV advertising — around the world, continued success relies on how well we show our advertisers the value we have delivered.

You will play an integral role in building our ad measurement strategy. This includes developing and executing a wide range of analytics projects to help advertisers across various industries (CPG, Auto, Travel, etc.) succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while being comfortable with first‑party behavior data and taking ownership of solving challenges for internal and external stakeholders.

The role demands a highly analytical mindset and strong curiosity to develop and support campaign measurement and generate new insights to accelerate media investment. Candidates should excel in the technical aspects of analytics, have experience in campaign measurement, and be able to create narratives that provide recommendations and guidance to clients.

Our fast‑paced environment requires you to work autonomously with low oversight, demonstrate excellent problem‑solving and communication skills, pay attention to detail, manage priorities, and lead by example while collaborating with peers and external partners.

• Derive insights and synthesize data into succinct narratives to inform client investment strategies and support campaign measurement.
• Lead quantitative analysis from start to finish, including data analysis, insights generation, visualization, and presentation to stakeholders.
• Develop, create and enhance first‑party measurement solutions to enable campaign measurement and go‑to‑market strategy.
• Consult with key stakeholders to create learning agendas for testing advertising effectiveness.
• Conduct meta‑analyses and create case studies using first‑party data to educate clients and internal teams.
• Collaborate with marketing, sales, client service, product, and partnerships to execute strategic initiatives and develop scalable solutions.

• 3+ years' experience in campaign analytics, attribution, measurement, or research, preferably in media (TV, video, digital).
• Expertise in SQL, Excel, PowerPoint, and basic statistics for preparing analyses.
• Experience with leveraging large‑scale datasets and understanding of databases to derive key findings and answers.
• Familiarity with causal testing such as A/B testing and incrementality measurement.
• Initiative and curiosity for research exploration.
• Effective communication skills in various settings and adaptability for different audiences.
• Ability to collaborate with cross‑functional teams and build strong relationships.
• Capability to work independently, prioritize effectively, and act with urgency.
• Experience leveraging AI for productivity and analysis is a plus.
• Knowledge of data visualization tools such as Tableau and Looker is a plus.

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees in offices with a five‑day in‑office policy.

Roku is committed to offering a diverse range of benefits as part of our compensation package to support employees and their families. Our comprehensive benefits include global access to mental…