Account Based Marketing Manager

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At Pitch Book, a Morningstar company, we innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities foster a culture of curiosity that pushes us to find new solutions and better ways of doing things.

The Marketing team fuels the company’s growth by supporting sales and customer success with demand generation, product marketing, and event participation. As the ABM Digital Manager, you’ll strategize and execute Account Based Marketing for Pitch Book’s sales pipeline focused on high‑value accounts, building high‑performing, best‑in‑class B2B paid media campaigns that align with the business’s overall go‑to‑market strategy.

• Own development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals.
• Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, landing experiences).
• Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements.
• Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts.
• Maintain and refine account and contact databases to ensure precise targeting; collaborate with Operations to support data hygiene and reporting.
• Manage external vendors and partners to deliver campaign components on time and on budget.
• Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes.
• Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities.
• Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices.
• Support the vision and values of the company through role modeling and encouraging desired behaviors.
• Participate in various company initiatives and projects as requested.

• Bachelor’s degree.
• 4+ years of digital marketing experience, paid media, demand generation, or ABM.
• Hands‑on expertise with key media platforms:
  Linked In, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g., Salesforce, Marketo).
• Strong analytical skills with a data‑driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations.
• Proven project‑management skills with ability to own initiatives from strategy through execution.
• Comfort managing vendor relationships and coordinating external partners.
• Eagerness to innovate, test new strategies, and continuously improve performance.
• Team player in a collaborative, entrepreneurial, and dynamic environment.
• Must be authorized to work in the United States without the need for visa sponsorship now or in the future.

Physical Health

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance

Emotional Health

• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Tuition reimbursement availability
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous vacation, sick, and volunteer days

Social Health

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company‑wide events
• Employee referral bonus program
• Quarterly team‑building events

Financial Health

• 401(k) match
• Shared ownership employee stock program
• Monthly transportation stipend
• Subject to corresponding plan and policy documents; may change during employment.

• Annual base salary: $85,000–$110,000
• Target annual bonus percentage: 10%

Role is expected to be in the office 5 days a week. The job conditions are a standard office setting with PC and phone use. Limited corporate travel may be required to remote offices or business meetings.

We are consistently recognized as a Best Place to Work. Our culture centers on belonging, curiosity, and collaboration. We encourage candidates who might not meet every requirement to still apply—a perfect fit for the role or other opportunities at Pitch Book.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time
Job function:
Marketing and Sales
Industries:
Venture Capital and Private Equity Principals