Programmatic Trader; Remote

Programmatic Trader (Remote US) - Future Opening

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue – not just leads. We use Customer Generation to cut through the noise, drive pipeline, fuel SQLs, and scale brands serious about growth. From Paid Media and SEO/Content to CRO, Rev Ops, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast.

We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. We’re shaping the future of marketing. Ready to build something that breaks the mold?

Come join us.

We’re looking for a bold, strategic Programmatic Strategist – someone who thrives in the fast‑moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas. The Programmatic Strategist is a crucial, client‑facing role responsible for day‑to‑day management of our Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc).

They create and manage custom client strategies and communicate with clients and internal stakeholders.

• Campaign Management:
  Build, launch, and optimize programmatic campaigns across DV360, The Trade Desk, and other DSPs.
• Strategy Development:
  Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration:
  Leverage first‑party and third‑party data for precise audience targeting and segmentation.
• Planning and Setup:
  Implement programmatic campaigns across various Demand‑Side Platforms.
• Optimization:
  Continuously monitor and adjust campaigns to achieve performance and pacing goals.
• Reporting:
  Generate and analyze performance reports, providing actionable insights and recommendations.
• Troubleshooting:
  Quickly identify and resolve issues related to campaign performance and delivery.
• Team
  
  Collaboration:
  
  Work closely with creative, analytics, and account teams for cohesive execution.
• Client Relationship Management:
  Serve as the primary point of contact for clients, providing updates and strategy adjustments.
• Presentation:
  Present campaign plans, performance reports, and strategic recommendations to clients.

• 3+ years of proven experience in programmatic roles at publishers, agencies, or ad tech companies (bonus B2B experience)
• Hands‑on expertise in media buying and optimizing DSP campaigns, with preference for TTD and DV360 experience
• Proven track record in programmatic media planning, buying, and measurement frameworks
• Strong understanding of how programmatic and other channels work together to exceed client KPIs
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
• Excellent cross‑collaboration, interpersonal, and communication skills
• Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset

• NSM Attainment: 100%
• CSAT: 4.4+

🏠 Living wage:
Annual base salary $70,000–$90,000 USD (range may vary). Medical, dental, vision, disability, and life insurance coverage. 100% employer‑paid plan for you, 50% employer contribution for dependents.

🧠 Mental:
Access to certified therapists via Spring Health, membership to Headspace.

💪 Physical:
Gympass membership.

🛫 Time Off:
Unlimited PTO, paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.

💰 Financial:
Traditional and Roth 401(k) with 3% company match.

🌟 Bonus:
Annual bonus based on tenure, scaling over time.

🌴 Annual Anniversary Trip with peers and executives for entertainment.

As a remote‑first company, you’ll work from home. The role is 100% virtual, requiring a laptop, reliable internet, and participation in virtual meetings (Zoom, Slack). Reasonable accommodations may be made.

For qualified applicants, Directive offers a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.