Content Strategist; Remote

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology we developed) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, Rev Ops, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast, think boldly, and hire people who challenge the status quo and push campaigns past what’s expected—sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing.

Ready to build something that breaks the mold?

The Content Strategist is a crucial, client‑facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
Internally, this role is titled Account Strategist, Content & SEO.

• Strategic Excellence and Best Practices:
  Strategists create custom strategies and implement best practices that ultimately result in achieving our NSMs. The strategy is founded on the client's current goals, campaigns, and historical performance and is continuously optimized while adhering to Directive best practices.
  • Work closely with their Associate Director when roadblocks arise that impact strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns focused on ideation based on competitor and audience insights.
  • Apply best practices such as LTV:
    
    CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting:
  Strategists use available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director.
  • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
  • All goals must be approved by the Associate Director before being presented to the client.
• Project Management:
  Strategists ensure their planned strategy is executed and that the team and client know who is responsible for specific tasks.
  • Use of the project management tool Asana is required.
  • Delegate tasks to team members, Specialists, and clients, ensuring they are completed on time.
  • Partner with Project Managers, when present, to create, assign, and track tasks and due dates.
  • Work closely with content writers and designers to deliver campaigns on time and to client quality standards.
• Internal and External Communication:
  Strategists are the main interface between clients and our team, building relationships that go beyond deliverables and focusing on being the best consultant for our clients and their business. They proactively communicate to clients and internal leadership.
  • Communicate timeline expectations, goal attainment progress, and deliver deliverables on a regular cadence via Slack and other channels.
  • Update internal leadership on roadblocks, growth opportunities, and changes in client accounts, including strategy shifts or point‑of‑contact changes.
• Reporting:
  Strategists regularly report to clients on the progress and impact of their strategy.
• Bi‑weekly meetings with the client – report on NSM progress and ongoing deliverables.
• Monthly reports.
• Quarterly reports.
• Bi‑annual business review presentation.

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console,…