Product Marketing Manager

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full-time Washington, DC, US

6 days ago Requisition

Salary Range: $ To $ Annually

We're seeking a seasoned Product Marketing Manager to serve as the strategic bridge between our product, sales, and marketing teams. You'll be responsible for translating complex legal and compliance technology capabilities into compelling value propositions, developing go‑to‑market strategies, and equipping our teams with the tools they need to win in the market. This role requires someone who can operate at both strategic and tactical levels—comfortable presenting to C‑suite executives one day and rolling up their sleeves to create a sales battlecard the next.

You’ll be joining an established product marketing team that collaborates closely together.

Work Location & Flexibility:
We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: CA, CO, CT, D.C., FL, GA, MA, MD, MI, MN, NC, NH, NY, PA, TX, VA, WI. If you live outside these states, unfortunately we’re not able to consider your application at this time.

• Develop and refine product positioning, messaging frameworks, and value propositions for Casepoint’s legal and compliance technology solutions
• Craft compelling narratives that translate technical capabilities into business outcomes for legal departments, compliance teams, and government agencies
• Conduct competitive analysis and maintain competitive intelligence to inform positioning and enable sales
• Partner with product management to influence product roadmap based on market insights and customer feedback
• Go‑to‑Market Strategy and Execution
• Lead/support product launches and feature releases from strategy through execution, coordinating across product, sales, marketing, and customer Success teams
• Develop compelling positioning and messaging that resonates with our target audiences and differentiates us from competitors.
• Create and present sales enablement materials including pitch decks, battle cards, demo scripts, ROI calculators, and case studies
• Build and maintain a library of customer‑facing content including solution briefs, white papers, and web content
• Conduct market research, customer interviews, and competitive analysis to inform product strategy and marketing tactics.
• Serve as the voice of the customer by conducting win/loss analysis, customer interviews, and market research
• Synthesize insights from sales, customer success, and customers to inform product strategy and marketing approach
• Monitor market trends, regulatory changes, and emerging opportunities in legal technology and adjacent markets
• Develop deep expertise in customer personas, buying journeys, and decision criteria across corporate legal, law firms, and government segments
• Customer and Revenue Enablement
• Craft and distribute regular product release notes to communicate proactively with customers and support product adoption
• Partner with sales leadership to understand pipeline challenges and develop targeted enablement programs
• Conduct training sessions for sales and partner teams on product capabilities, competitive positioning, and value selling
• Support strategic deals by developing custom presentations, ROI analyses, and competitive positioning
• Gather and act on feedback from sales to continuously improve messaging and sales tools
• Cross‑functional Collaboration
• Collaborate with demand generation and content teams to support marketing campaigns, webinars, and events with product‑focused content.
• Partner with demand generation to provide feedback on campaign strategies that align with buyer journeys
• Collaborate with customer marketing to develop case studies, testimonials, and reference programs
• Coordinate with content marketing to ensure consistent messaging and tailored value propositions are communicated across all channels
• Work closely with product management, sales, customer success, and account management teams to ensure market insights inform product development

Required Qualifications

• 4‑7+ years…