Senior Manager of Global Brand Marketing + Social Communications

Senior Manager of Global Brand Marketing + Social Communications

Join to apply for the Senior Manager of Global Brand Marketing + Social Communications role at (MALIN+GOETZ).

Location:

New York, NY (hybrid work).

(MALIN+GOETZ) is a fast‑growing, founder‑based gender‑neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London, Hong Kong, and Shanghai, plus an expanding online presence, including Amazon. The brand is listed internationally with 600+ high‑end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford, and Sephora, and partners with 5‑star hotels, spas, fitness studios, and airlines.

We champion humanity, empathy, and fighting for justice, embedding these values into everything we do.

Responsible for maintaining a company or individual’s public image through the implementation of marketing and communication initiatives.

• Develop strategy and manage execution of 360 brand marketing and communications amplification across new product launches and repromotions.
• Ensure international teams have toolkits to execute global marketing plans locally.
• Lead media partnerships and buys for digital, social, and out‑of‑home advertising.
• Lead all talent marketing for M+G including paid ambassadors, campaign influencers, always‑on digital approach and organic influencer advocates.
• Develop and execute multi‑faceted influencer strategy through content facilitation and briefing, contracting and negotiations, budget management and KPI reporting of each influencer campaign.
• Manage global strategy for social media across all channels to ensure our brand generates awareness and positive perceptions aligned with our target audiences and business goals.
• Manage creative direction for all original social media branded content.
• Develop, manage, and allocate marketing, creative, and education budgets for brand.

• Achievement Focus — Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
• Communications — Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
• Managing Customer Focus — Develops new approaches to meeting customer needs. Establishes customer service standards. Monitors customer satisfaction. Promotes customer focus. Provides training in customer service delivery.
• Managing People — Develops subordinates’ skills and encourages growth. Includes subordinates in planning. Makes self available to subordinates. Provides direction and gains compliance. Provides regular performance feedback. Takes responsibility for subordinates’ activities.
• Planning and Organization — Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
• Problem Solving — Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem‑solving situations.

Education/

Experience:

Bachelor’s degree from a four‑year college or university; or one to two years related experience and/or training; or an equivalent combination of education and experience.
Other Requirements: See essential duties for required skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The estimated salary range for this position is $95,000 to $125,000.
• The New York corporate office is hybrid (3 days in‑office, 2 days work from home).
• Dog‑friendly office environment.
• Full‑time employees are eligible for medical, dental, and vision insurance, employer‑paid life insurance, 401(k) plan, pre‑tax commuter benefits, quarterly gratis, employee discount, long‑term and…