Senior Product Marketing Manager

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As a Senior Product Marketing Manager for the AAPC SaaS product portfolio, you’ll play a critical role in driving revenue for our flagship products, from top of funnel marketing to customer retention.

In this high-impact role, you’ll be the bridge between product innovation and market success – working with our creative team to craft compelling narratives, orchestrating go-to-market strategies, and ensuring our products resonate.

This is a cross-functional position where you’ll partner with Product, Sales, Customer Care, Subject Matter Experts, the Marketing and Content teams, as well as key stakeholders to shape how we bring solutions to market and drive meaningful engagement and retention.

In this role, you’ll be responsible for driving growth across our subscription funnels: email to trial start, trial to paid conversion and feature activation and retention.

You’ll own key lifecycle touchpoints, lead conversion funnel optimization and analysis, and ensure we deeply understand and act on customer insights.

• Own and optimize core conversion funnels (trial email capture, email onboarding, trial welcome series, product activation, webinars, marketing content & website).
• Collaborate with channel owners and the digital marketing team to execute campaigns across the website, email, in app, SMS, paid media, and more.
• Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement.
• Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn/cancel mitigation flows.
• Build journey maps to guide messaging, campaigns, and product improvements.
• Gather and synthesize insights from customer research, support interactions, and product analytics.

This is a remote position.

• In partnership with the creative team, define clear, compelling product positioning and messaging.
• Create messaging playbooks and enable internal teams to deliver a consistent customer story.
• Ensure consistency of content and brand voice across marketing channels and in-product experiences.
• Create and manage integrated marketing promotional programs including product videos, website content, sales enablement materials, and educational assets.
• Collaborate with other departments to field new case studies each quarter (video and written).

• Track and analyze campaign performance, turning data into actionable recommendations.
• Develop a structured test‑and‑learn plan for funnel optimization (e.g., pricing page, onboarding flows, lifecycle campaigns, etc.).
• Partner with Product and the eCom team to design experiments and measure impact.

• Partner with internal teams and key stakeholders to align on growth strategies and bring innovative ideas to life.
• Serve as the marketing voice in product development discussions, ensuring market insights inform product evolution.
• Coordinate with Sales and Customer Care teams to ensure seamless product launches and sustained customer success.

• 5–8 years of experience in product marketing, lifecycle/growth marketing, or a related B2B and/or B2C SaaS role.
• Proven success improving subscription funnel conversion metrics.
• Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver.
• Analytical and data‑driven; experienced with A/B testing, funnel optimization, and translating insights into action.
• Skilled cross‑functional collaborator and clear communicator who can influence without authority.
• Comfortable in a fast‑moving environment with a growth mindset and bias for improvement.

AAPC is the industry leader in medical coding and revenue cycle education with over 275,000 members. Our enterprise team helps health systems, payers, and health tech companies improve compliance, coding accuracy, and team readiness through software, data, and training solutions. This is an opportunity to grow your career in enterprise healthcare sales while making a…