Content Marketing Strategist

What You'll Do

Are you a results-driven content marketer with a passion for creating digital experiences that convert? Do you excel at crafting compelling, consumer-focused messaging?

Principal Financial Group is seeking a Content Marketing Strategist to join our team and help launch individual participant investment planning and products through engaging web experiences and campaigns.

• Write and optimize UX/web copyfor product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
• Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and business goals.
• Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
• Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
• Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
• Stay current oncontent marketingbest practices, consumer behavior, and financial industry trends to maintain competitive positioning.

• Bachelor’s degree or equivalent experience.
• 4+ years of experience in direct-to-consumer (B2C) content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
• Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus.
• Proven ability to optimize copy for conversionand create content that drives measurable results.
• Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital).
• Proficient in A/B testing and data-driven content optimization to deliver on business goals.
• Strong editorial, proofreading, and project management skills; AP Style experience preferred.
• Ability to simplify complex topics into engaging, user-friendly content.
• Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.

This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you’re ready to combine strategic thinking with hands-on writing to deliver content that converts, we’d love to hear from you.

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

$84600 - $110000 / year

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Yes

This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.

At this time, we’re not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants