Senior Manager Brand Pretzels & Bold Snacking

Senior Brand Manager, Pretzels & Bold Snacking Portfolio at The Hershey Company

Job Location: Remote

The Senior Brand Manager will have primary responsibility for building and delivering the 3‑Y Vision and Strategic Plan for the Pretzels portfolio, including the fast‑growing +$500M Dot’s brand and new platforms. Reporting to the Senior Director for the Pretzels portfolio, this role is responsible for driving in‑year growth while building the future through translating insights into long‑term growth spaces via Innovation.

Individuals must have highly developed Marketing & Strategy experience, strong analytical capabilities and excellent communication skills. They must also have a keen view of the external environment including a) general trends impacting the category and business b) competitive assessment and c) an understanding of both consumers and customers.

• Innovation Strategy Development: Translate insights into actionable strategies to accelerate growth via Innovation and deliver 3‑Y business objectives for the Pretzels portfolio. Communicate strategies to senior leadership to gain alignment toward prioritization and execution of key initiatives.
• General Management Leadership: Bring holistic business knowledge and a curious, problem‑solving approach to the role, understanding how the business operates to develop superior strategic, annual, and marketing plans.
• Cross‑Functional
  
  Collaboration:
  
  Lead and collaborate with a cross‑functional team of R&D, finance, operations/supply chain, external agency partners and marketing teams to deliver brand‑led initiatives. Contribute to a culture of brand building across the broader team.
• Analytical Thinking & Insights Creation: Lead, in partnership with Consumer Insights and Business Intelligence teams, the creation of actionable insights from analysis of market data, competitor intelligence, and consumer research to identify opportunities and risks toward delivery of Pretzels business objectives.
• Project Leadership: Provide oversight for commercialization of brand‑led projects through a stage‑gate process, from idea to launch. Partner with agencies, cross‑functional partners, and key senior stakeholders to ensure successful launch.

• 6+ years experience in Marketing, Sales, Strategy and/or General Management
• Demonstrated ability to be accountable for sales and income results
• Bachelor’s Degree required; MBA or equivalent marketplace experience preferred
• Self‑starter with a high degree of personal initiative
• Ability to manage people and lead cross‑functional teams
• Outstanding strategic thinking and analytical abilities
• Strong verbal and written communication to a wide breadth of audiences
• Ability to thrive in a fast‑paced, rapidly evolving, and collaborative entrepreneurial environment

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

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