Marketing Content Specialist

Job Details

Job Location:

Remote- US - Little Rock, AR

Position Type:
Full Time

Job Category:
Marketing

Med Evolve is transforming the healthcare revenue cycle through intelligent automation, actionable analytics, and modern workflow optimization. The Marketing Content Specialist will play a critical role in amplifying our mission by creating compelling, educational, and conversion-focused content that helps healthcare organizations understand the financial and operational impact of our solutions.

This role supports Med Evolve’s brand, demand generation programs, sales enablement, and customer marketing. The ideal candidate is a strong storyteller who can capture Med Evolve’s brand voice and translate the company’s technology solutions (specifically AI-driven workflow automation and analytics) and key revenue cycle concepts into clear, engaging content for different personas, including executives and revenue cycle leaders at various types of healthcare organizations.

• Develop high-quality content that communicates Med Evolve’s value across the healthcare revenue cycle, including blogs, case studies, whitepapers, ROI summaries, product one-pagers, landing pages, and email sequences.
• Write content that supports the full customer journey—from lead > deal > new client > onboarding > adoption > expansion > advocacy
• Translate product capabilities (e.g., AI-driven workflow automation, intelligent analytics, practice management software) into compelling value-based messaging.
• Collaborate with subject-matter experts to create industry insights, best practices, and success stories from Med Evolve clients.

• Develop content for multi-touch demand-gen campaigns aligned with key personas such as CEOs, CFOs, and Revenue Cycle Directors).
• Support paid media, email nurtures, webinars, and events with persuasive, audience-specific messaging.
• Create content that drives pipeline growth and supports the full buyer journey

• Conduct keyword research tailored to key healthcare RCM topics and Med Evolve’s product positioning.
• Optimize web content to increase organic traffic and search visibility.
• Monitor content performance and make data-driven recommendations to refine strategy.

• Partner with Sales and Rev Ops to create assets such as pitch decks, case studies, ROI narratives, and competitive comparison sheets.
• Support consistency across messaging used by SDRs, AEs, and onboarding teams.
• Help maintain a structured content library accessible to the GTM organization.

• Assist in product launch messaging, release notes, and feature announcements.
• Develop customer-facing content that increases adoption and highlights outcomes, including customer stories, testimonials, and video scripts.

• Manage the editorial calendar aligned with major campaigns, conferences (e.g., HFMA, MGMA), and product initiatives.
• Publish and manage content on Med Evolve’s website, Linked In, and email platforms.
• Ensure all content aligns with Med Evolve’s voice: clear, authoritative, and insight driven.

• 2–5+ years of experience in content marketing, copywriting, or communications, ideally within healthcare, SaaS, or revenue cycle management.
• Strong writing and editing skills, with the ability to simplify complex technical or financial concepts.
• Familiarity with RCM terminology, workflow challenges, and healthcare decision-maker personas is a strong plus.
• Experience with SEO, content performance analytics, and content management systems.
• Comfortable collaborating with SMEs, sales leaders, and product teams in a fast-moving environment.
• Experience with tools like Hub Spot, Canva/Adobe, and project management platforms.

• Direct experience in healthcare revenue cycle, health IT, or healthcare fintech.
• Experience writing for B2B SaaS audiences.
• Ability to create basic visual content (graphics, short videos) to support written pieces.
• Familiarity with workflow automation, AI-driven insights, or performance optimization solutions.