Marketing & Communications Coordinator

Black Diamond Group owns and operates a portfolio of businesses specializing in modular buildings and remote and temporary workforce housing solutions, along with a digital marketplace for business-to-business crew travel management. We create value by providing differentiated solutions. We believe each customer and each project is unique and that we can tailor a combination of products and services that deliver an enhanced outcome.

Our Way is to Create a Better Way – this is our challenge, our call to action, our why!

We believe that a clear strategic vision, with measurable objectives, along with disciplined accountability and data-based decision-making leads to successful outcomes. When we couple this approach with our values-driven, collaborative, safety conscious culture, we achieve top decile performance, deliver results, and have fun while doing it!

We offer careers, not jobs, and we strive for an environment where the best people come to work and feel rewarded for their contributions. We are a team of the best and the brightest in industry, and since our inception, we have led with a people-first approach. We give our employees ample opportunity to pursue their interests and passions and support them as their careers progress.

Black Diamond Group’s WFS Marketing department has a full-time position for Marketing & Communications Coordinator
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This role is hybrid - in-office with 20% flexibility to work from home.

The Marketing & Communications Coordinator will provide overall support to the WFS Marketing Team. This position will encompass a combination of digital marketing activities, content development & collaboration/coordination with the corporate marketing team and will support both business units on company initiatives. This contributor will work with the Manager, Marketing, WFS, to learn and apply digital marketing tools utilized at Black Diamond Group.

Our ideal candidate will come with some solid coursework in digital marketing tools such as SEO, social media marketing, Canva/editing tools and e-mail marketing. Candidates with internship experience will be prioritized.

• Create persuasive and engaging content to highlight products and services to be featured through project profiles, website copy, brochures and tear-sheets and other marketing materials.
• Integrate SEO and keyword research into all external content.
• Maintain consistent brand messaging across all communications that target our key audiences.
• Develop ad copy for online paid advertising to increase impressions and drive traffic to website
• Conduct market research and competitor analysis to identify trends, opportunities, and challenges and to be reflected in content

• Support and implement social media strategies to grow engagement, awareness and brand presence
• Collaborate with corporate communications team to ensure that tone and key messaging is aligned with Black Diamond brand standards
• Support content creation, social content calendar, and community engagement across all platforms
• Monitor and actively respond to messages and comments on social media and Google business profiles
• Analyze performance metrics and adjust strategies to optimize reach and impact.
• Assist in the optimization of sales team Linked In profiles

• Develop content and execute email marketing campaigns and monthly newsletters to feature products, services, project profiles and industry news
• Assist in creating and testing marketing workflows within our digital tools
• Work with inside sales representative to target new marketing contacts using monthly newsletter to increase brand awareness
• Analyze user behavior to segment contacts and develop various levels of nurture campaigns
• Maintain email lists, segment audiences, and track performance metrics
• Ensure email content aligns with brand messaging and drives audience engagement

• Collaborate with corporate communications team to identify opportunities for press engagement and coverage
• Work with internal stakeholders to create newsworthy content for upcoming and past projects
• Draft press releases, media advisories, and briefing notes for public relations initiatives.
• Monitor media coverage and identify opportunities for press engagement.

• Responsible for ordering digital business cards, setting up accounts for sales reps and optimize profiles to ensure consistent branding
• Other duties as assigned.

• Technical Diploma or University Degree in Marketing or a related field
• Experience working with digital marketing tools including SEO, social media marketing, editing tools such as Canva, and e-mail marketing tools
• Demonstrated ability to approach external communications with professionalism, timeliness and wholistic consideration of impact
• Internship on a marketing team will be considered a strong asset
• Desire to grow and learn on the job
• Ability to adapt to a fast-paced and…