Regional Marketing Specialist Remote

The Regional Marketing Specialist - UK/I & ANZHK plays a key role in executing integrated marketing initiatives that drive customer engagement, retention, and revenue expansion across the United Kingdom, Ireland, Australia, New Zealand and Hong Kong for our portfolio of integrity and assessment solutions. Reporting to the Sr. Manager, Regional Marketing, this role works in collaboration with global marketing, sales, customer experience and product teams.

Responsibilities include supporting marketing strategy development, localizing campaigns, managing third-party partnerships, and ensuring high-quality, market-relevant execution across both regions. The ideal candidate has a strong understanding of the higher education landscape in the UK/I and ANZHK regions, solid hands-on marketing execution skills, and the ability to manage multiple priorities across two culturally distinct regions. This role requires regular collaboration across the UK and Australia time zones.

The ideal candidate will be based in the UK and must be able to flex their weekly schedule to support both regions. Specifically, the role requires two days per week with at least 50% overlap (a minimum of four working hours) with standard Australia (AEDT) business hours to enable real-time collaboration with ANZ colleagues and partners. The remaining hours on those days will be dedicated to progressing ANZHK-focused marketing projects.

The other three days per week will align to UK working hours and focus on UKI priorities, along with any additional ANZHK tasks as needed.

• Support the gathering of market intelligence on the education landscape, competitor activity, and customer needs across UK/I and ANZHK.
• Assist in collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance.
• Contribute to the creation of localized campaign briefs, quarterly and annual plans, aligned with global priorities and regional goals.

• Work with the Digital Marketing team to activate regional demand generation campaigns across digital and offline channels using global toolkits and templates.
• Work with the Global Events team to support the delivery of webinars, in‑person events, and third‑party sponsor ships, handling coordination, content strategy, localization, and logistics.
• Work with the digital team to localize emails, landing pages, and other campaign elements using marketing automation platforms.
• Assist with local content creation to ensure cultural and linguistic relevance.

• Collaborate closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow‑up is timely and effective.
• Help maintain lead hand‑off processes and ensure campaign visibility through shared planning and regular touchpoints with Sales.
• Work in close partnership with global campaign, digital, content, and creative teams to adapt and localize marketing materials.
• Ensure execution is aligned with brand guidelines, campaign goals, and platform best practices.

• Assist with tracking marketing expenses and processing invoices related to regional campaigns and events.
• Support vendor coordination for localized services such as content creation, research, and design as required.

• Track key marketing KPIs including MQLs, lead conversion, engagement metrics, and campaign performance.
• Assist in preparing monthly and quarterly reporting dashboards for regional leadership, highlighting outcomes, learnings, and recommendations.

• Identify and surface customer success stories and advocacy opportunities to the Sr Manager and corporate marketing team.
• Support the coordination of local case study development and speaker participation for events and campaigns.

• Ensure timely and accurate execution of marketing activities within set timelines and budget.
• Maintain campaign documentation, briefs, trackers, and project plans for visibility and alignment.

• Stay informed about marketing trends in the education and technology sectors across EMEA and APAC.
• Actively contribute ideas to improve marketing execution and performance in UK/I and ANZHK.