Product Marketing Manager

Product Marketing Manager – Ascend Learning

We Impact Lives Through Purpose-Driven Work in a People First Culture. Ascend Learning, a leading healthcare and learning technology company, connects a powerful portfolio of brands that serve students, educators, and employers with outcomes‑based, data‑driven solutions across the lifecycle of learning.

From testing to certification, our products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals, and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant‑A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to Work for Mental Well‑Being for 2025.

We’re always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you’d thrive, read on to learn more.

Ascend Learning’s medical education category – Med Hub and Board Vitals – is searching for a B2B Product Marketing Manager. You will develop a deep understanding of our market, customer needs, and solutions to lead strategies that generate demand, maximize revenue, and build trust. Your role will span cross‑functional collaboration with marketing, product management, and sales partners to drive value, positioning, and results.

This position is remote for employees in the United States.

• Product Storytelling & Positioning:
  Serve as the marketing expert for solution storytelling, crafting compelling customer‑centric value propositions, differentiators, and use cases that resonate with medical education audiences. Ensure consistent, clear, and cohesive messaging across all marketing channels.
• Effective Go‑to‑Market Plans:
  Develop and execute go‑to‑market plans that introduce new products and enhancements in collaboration with product management and sales teams. Identify KPIs, synthesize reports, and analyze effectiveness for product launches.
• Campaign Planning:
  Develop campaign plans that drive demand, adoption, and revenue in partnership with growth marketing and brand communication partners. Identify KPIs, synthesize reports, and analyze campaign effectiveness.
• Understanding and Communication of Market Needs:
  Maintain a thorough understanding of the market, competitors, and customers in collaboration with product and marketing insights. Share information with key stakeholders, own personas, and guide the creation of social proof, webinars, and thought‑leadership content.
• Commercial Partnership:
  Partner with sales enablement and sales to develop content, collateral, and resources that educate and empower sales partners to have more informed conversations and build trust with customers, supporting pipeline growth.

• High school diploma or GED required. Bachelor’s degree in marketing, communications, advertising, or a related field or equivalent experience preferred.
• 3+ years of marketing experience, preferably in a B2B category.
• Knowledge of product marketing principles and best practices, including go‑to‑market strategies, messaging, and segmentation.
• Experience in healthcare, SaaS, or education technology considered a plus.
• Experience creating and implementing marketing plans and strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition.
• Experience managing campaigns on time and on budget.
• Excellent people and influencing skills to interact with marketing colleagues, cross‑functional teams, and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights.
• Superior project management and prioritization skills. Ability to manage multiple projects without sacrificing attention to detail and to adapt to changing market and organizational dynamics.
• Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing, and…