Sr. Product Marketing Manager

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Senior Product Marketing Manager - We are seeking a creative, analytical, collaborative, and motivated Senior Product Marketing Manager to join our Legal Product Marketing team. As a Senior Product Marketing Manager you will drive strategic planning, management, and execution of product marketing projects, product launch activities, and messaging for the CoCounsel Legal product. You will own a wide range of essential product marketing activities needed to increase product awareness and usage, position CoCounsel competitively in the market, enable sales channels, launch products, and drive retention.

• Drive the development and implementation of integrated product marketing strategies, including product launches, in close partnership with product management, demand generation, and segment marketing and sales.
• Provide input and influence decisions on product investments, including the creation of marketing requirements documents, as well as launch product enhancements and new products.
• Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
• Understand buyer and user personas, competitive environment, and market opportunities.
• Define, test, and iterate product core value proposition(s) and messaging, and collaborate across functions to ensure it appears in marketing, demand generation, and sales assets, campaigns, and tools required to go to market.
• Develop and drive adoption of materials such as customer case studies, competitive analysis, and product demonstrations to shorten the sales cycle and increase stage conversion rates.
• Collaboratively drive new sales, renewal rates, and overall market success across product management, demand generation, and segment marketing and sales.
• Deliver and support development of high-impact product marketing activities that drive product awareness, client usage, retention, market leadership, and enable new sales and up-selling/cross-selling for the CoCounsel product.
• Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
• Work closely with internal and external teams including channels/segments, product management, sales enablement, marketing strategy, creative and production, campaign planning, and content centers of excellence to develop and execute product marketing programs and initiatives.
• Support tradeshow messaging, identification of subject matter experts/speakers, and collateral.
• Demonstrate a deep understanding of the CoCounsel Legal product, key use cases, and the ability to deliver a sales pitch.

• Bachelor’s degree in business, marketing or related field.
• 5+ years of relevant marketing experience.
• Working knowledge of the Pragmatic Marketing framework.
• Experience with product positioning, product management, product launches and marketing analytics in a B2B omnichannel marketing organization.
• Experience in the software, information services and/or relevant industries strongly desired.
• Previous success partnering with Product Management/Development and leadership teams.
• Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills.
• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensuring coordination across these groups.
• Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization.
• Knowledge or experience related to the legal industry is helpful but not required.

• Hybrid Work Model: flexible hybrid environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: policies designed to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: culture of continuous learning and a skills-first approach to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: comprehensive plans including flexible vacation, mental health days, retirement savings, tuition reimbursement, and wellbeing resources.
• Culture: inclusive, flexible, and collaborative environment with values focused on customers, winning, and learning fast.
• Social Impact: paid volunteer days and opportunities for ESG initiatives and pro-bono work.
• Making a Real-World Impact: our work supports justice, truth, and transparency in information and services for professionals worldwide.

Thomson Reuters provides a comprehensive benefits package in the United States, including health, dental, vision, disability and life insurance, 401(k) with company match, vacation, holidays, parental leave, and other programs consistent with local laws. Salaries vary by location; base pay ranges are disclosed where…