Marketing Director, Asia
Singapore
Listed on 2026-01-10
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Marketing / Advertising / PR
Marketing Manager -
Management
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The Marketing Director, Asia will champion the marketing strategy for Asia & Emerging Markets (AEM) business segment, driving brand presence and business growth across the region's diverse and evolving markets. Reporting to the VP of Marketing based in Australia, you will manage a small team of marketers across Asia and be responsible for developing the regional marketing strategy, partnerships, channels, and demand generation programs for Thomson Reuters in Southeast Asia, Greater China and South Korea.
AboutThe Role
- Develop and execute the comprehensive marketing vision and strategy for the Asia region, creating and implementing enterprise-wide segmentation and attribution models while ensuring coordination of all marketing activities
- Drive quality leads and consistent, repeatable demand creation across multiple geographies and business units within the AEM segment
- Lead all aspects of paid media, content marketing, marketing campaigns, and demand generation, including the planning, execution, and optimization of all digital commerce operations
- Leverage marketing technology skills to apply innovative digital solutions and analytics to measure, analyze, and predict program performance
- Provide marketing performance reporting and strategic recommendations to leadership
- Build enterprise processes and governance for marketing campaigns and demand generation while ensuring privacy guidelines are adhered to
- Minimum 10 years of experience in marketing, preferably in strategic B2B roles
- Strong track record in demand generation for SaaS organizations
- Proven people leadership experience managing teams across the Asia region
- Deep expertise in digital strategy with demonstrated success in market expansion
- Strong understanding of Asia markets
- Ability to multi-task, prioritize workload, work independently, and complete tasks under time pressure
- Excellent active listening, negotiation, and consultative skills
- Hybrid Work Model: A flexible hybrid working environment (2‑3 days a week in the office depending on the role) for office‑based roles while delivering a seamless digital and physical experience.
- Flexibility & Work‑Life Balance:
Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year. - Career Development and Growth:
Continuous learning and skill development programs, Grow My Way programming, and a skills‑first approach to enable growth in an AI‑enabled future. - Industry Competitive Benefits:
Flexible vacation, two company‑wide Mental Health Days, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. - Culture: A globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and values such as Obsess over our Customers, Compete to Win, Challenge (Y) our Thinking, Act Fast / Learn Fast, and Stronger Together.
- Social Impact:
Two paid volunteer days off annually and opportunities to engage in pro‑bono consulting projects and ESG initiatives. - Making a Real‑World Impact:
Helping customers pursue justice, truth, and transparency, and supporting institutions in upholding the rule of law.
Thomson Reuters informs the way forward by bringing together trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
Reuters, part of Thomson Reuters, is a world‑leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when…
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