Brand Relations Manager Ireland; PR & Comms

Overview

Brand Relations Manager, UK&Ireland (PR & Comms) role at The LEGO Group
. This fixed-term contract ends 2 March 2027 and is based in our Slough UK & Ireland (UKI) Head Office. The role supports how we communicate about our business, our values, and our brands through plans that engage and inspire our audiences. We offer a flexible way of working and a strong opportunity for personal development within a growth-focused function.

For all that hard work we offer a flexible way of working (2 days working from home per week), a competitive salary and benefits package with strong bonus potential.
No relocation assistance is offered for this position
.

• Develop and deliver impactful earned campaigns across PR, influencer and creator marketing, events and brand partnerships via global earned strategies adapted to local earned efforts.
• Partner closely with the UKI Brand team to ensure integrated plans are developed and delivered through our Owned, Earned, Shared and Paid (OESP) framework.
• Work with a PR agency to monitor campaign performance, prepare evaluation reports and use data to drive future campaign planning.
• Collaborate with internal and external partners in campaign development, as well as Global and Regional teams, ensuring local requirements are represented in global campaigns.
• Proactively drive the day-to-day press office and manage local PR and events agencies, ensuring they deliver high-quality results that support our business objectives aligned to campaign-specific metrics.

Play your part in our team succeeding! The purpose here is to manage the external reputation of our brand by working with the Senior Brand Manager, driving earned activity that supports brand growth and LEGO Group business objectives on a wider scale.

• In-depth experience in a PR or Communications role at agency or in-house with a consistent record of delivering standout PR campaign storytelling, preferably for consumer-focused international brands.
• Outstanding communications skills (verbal and written), ability to deliver presentations and a track record in generating and maintaining business relationships.
• Strong media relations and agency management experience with proven expertise in end-to-end creator and influencer marketing, from briefing to delivery, as well as campaign management and crisis communications.
• Strong project management and collaboration skills, internally and externally, to drive sustainable business relationships and results.
• A results-driven mindset with data-centricity, willingness to test and learn to inform commercially viable actions.
• Proficiency in English, written and spoken.
• Our hybrid working model is 3 days in the office, 2 days from home.

• Family Care Leave – enhanced paid leave options for important times.
• Insurances – life and disability insurance coverage.
• Wellbeing – resources and benefits to nurture physical and mental wellbeing, build community and inspire creativity.
• Colleague Discount – generous colleague discount from day 1.
• Bonus – eligible employees may participate in the bonus scheme when goals are achieved.
• Workplace – primary workplace location and hybrid policy discussed during recruitment.

The LEGO Group is an equal opportunity and affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We support employees in moments that matter in life and celebrate families of all kinds. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued and they belong.

The LEGO Group is committed to Children’s Rights and Child Wellbeing; candidates offered positions with high engagement with children may be required to undertake Child Safeguarding Background Screening as a condition of the offer. We encourage applicants from all backgrounds to apply for roles in our team. Thank you for sharing our global commitment to Children’s Rights.

Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw our jobs at any time, including prior to any advertised closing date. If you're interested, apply as soon as possible.

Join the LEGO® team today.