Senior Product Marketing Technical Writer & Content Director

Who We Are

At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

* We are stronger as one:
We collaborate across the enterprise, scale what works and act decisively for our customers and partners.

* We deliver on commitments:
We are accountable, empower each other and go above and beyond for our stakeholders.

* We learn, improve and innovate:
We get better each day by challenging the status quo and equipping ourselves for the future.

* We are inclusive:
We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Who You'll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives - for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees.

Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

About

The Role

The Senior Product Marketing Director will lead technical editorial strategy, development and execution for all Corebridge annuities content, education and distribution programs. This includes product launches, updates and technical B2B/B2C materials and sales support. Key focus areas also include end-to-end delivery of annuity product calculators, sales ideas and sales enablement programs for financial professionals, firm partners, clients and wholesalers. Provides product expertise and technical input for digital marketing, advertising, PR, and social media content.

This role brings deep annuity product expertise and working knowledge in all aspects of living benefit riders, investment options, distribution channels, markets, and sales drivers. Ability to convert complicated product concepts into simple language, graphs and illustrations that will enhance understanding and enable financial professionals and clients to take action.

Responsibilities

* Annuity Content Strategy and Development

* Strategize & collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals (FPs) and home office distribution partners.

* Plan and develop product marketing content across all channels including digital, social, and print.

* Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management, etc.

* Annuity Content Execution

* Simplify complicated financial products and concepts into "plain English," benefits-oriented headlines and copy that engages and communicates without jargon and "legalese."

* Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more, etc., to support business objectives and marketing strategies.

* Ensure compliance and accuracy for all product content & ensure materials align with firm requirements and industry regulations.

* Understand and adhere to brand standards and style.

* Work closely with the Creative Solutions team and Marketing Managers to ensure that copy and design are well integrated and on brand.

* Write Alt Text for compliance with Americans with Disabilities Act (ADA)

* Develop new ideas and techniques to support the launch, promotion and ongoing sale of Corebridge annuity products in a way that differentiates in a crowded marketplace

* Write or edit press releases on new products and key launches, as well as annuity articles for…