Senior Demand Generation Strategist; Remote

Senior Demand Generation Strategist (Remote US)

Directive Consulting is the performance marketing agency for B2B companies. We use our Customer Generation methodology, which focuses on SQLs and customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that help them hit their SQL targets every time.

At Directive, we always look ahead to build a network of talented individuals who excel in crafting data‑driven strategies, optimizing campaigns, and fueling demand for innovative brands.

As we continue to expand, we’re seeking forward‑thinking professionals who thrive in fast‑paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing.

We are looking to offer a compelling and competitive demand generation offering for our customers here  this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate is an exceptionally strong T‑shaped marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns but also interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

• Own the success of SMB clients across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your points of contact
• Deep technical knowledge of strategy, paid media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing and deep passion for getting results

• 2+ years of experience in agency‑side marketing
• 2+ years of experience in performance marketing
• Brilliant strategist and a truly T‑shaped marketer
• World‑class project manager who knows how to get things done on time and below cost
• Availability to travel

• Base salary $80,000‑$85,000 USD with potential for bonus eligibility
• Medical, dental, vision, disability, and life insurance coverage
• 100% employer‑paid plan for you and 50% employer contribution for dependents
• Unlimited PTO, paid company holidays, birthday off, end of year recharge, paid parental leave
• 401(k) with 3% company match and Roth option
• Annual bonus based on tenure and a $3,000 annual trip to Newport Beach, CA
• Gympass, mental health support through Spring Health and Headspace, etc.

• Access to certified therapists through Spring Health, membership to Headspace
• Gympass for physical fitness
• Unlimited PTO, paid holidays, birthday off, end‑of‑year recharge, paid parental leave
• Traditional and Roth 401(k) with 3% match
• Annual bonus, trip to Newport Beach, CA

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. If you are in those global locations, you must have established and current work authorization and permanently reside in that country.

This role operates 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings via Zoom and Slack. The role requires operating a laptop computer (PC or Mac), using software platforms, and maintaining reliable internet access.

The essential job duties include detailed coordination, communication, and project management. Reasonable accommodations may be made for qualified individuals with disabilities.

Directive places a high value on diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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