Paid Social & Influencer Marketing Manager

Paid Social & Influencer Marketing Manager (80-100%)

MyCamper is the largest sharing platform for camping vehicles in Sweden, Norway, Finland, Denmark and Switzerland. At MyCamper, we’re on a mission to make camping accessible to everyone while making better use of existing resources. By connecting camping enthusiasts with vehicle owners, we’re creating unforgettable experiences.

The MyCamper marketing team blends traditional marketing expertise with cutting‑edge growth methodologies and a modern tech stack. We leverage a mix of channels, from TV and radio to digital, with the goal of maximizing marketing effectiveness. Through tools like Supermetrics, Equals, and the Google Stack, we gather and synthesize data to refine our strategies continuously.

• You lead the customer acquisition through paid social media campaigns and other channels like display advertising (incl. budget management).
• You optimize our advertising spend for overall company profitability taking into account marketplace demand and availability.
• You develop, test and implement creatives for performance marketing channels regularly and exchange non‑performing assets bi‑weekly to improve our CACs.
• You create engaging creatives and enhance MyCamper’s visual language and messaging with the tool of your choosing e.g. Cap Cut, Canva, etc.
• With structured experiments, you optimise the conversion rate of our ads.
• You analyse and report the performance of your activities with the common BI and analytics tools and share insights within the company.
• By creating a scalable system for influencer collaborations, you ensure an ongoing inflow of new, useful content and create brand awareness in MyCamper’s target audiences.

• You have at least three to five years of experience in growth marketing. Preferably with a focus on paid social media.
• Experience with creating and testing new ad creatives and adapting them to different channels with internal and external resources.
• You can leverage performance data to make informed campaign decisions. You have strong analytical skills to evaluate performance, take data‑driven decisions and report campaign performance.
• You have a track record of creating and implementing structured, long‑term strategies (e.g. influencer, organic social).
• Previous experience scaling influencer collaborations for brand awareness and content.
• You thrive in a startup environment, are a self‑starter and work very structured.
• Native in at least one market language (German, French, Swedish, Norwegian, Finnish, Danish) and proficient in English.

• Knowledge of SEA and SEO is a plus.
• You have built or used AI solutions to improve marketing effectiveness.
• Previous experience with marketplaces.
• Category B driving license.

• Chance to shape a fast growing international tech startup and become part of MyCamper's success story.
• Flat hierarchies in a motivated, dynamic, and ambitious team across 3 locations (Uppsala Sweden, Zürich Switzerland, Mostar Bosnia‑Herzegovina).
• Regular international team events in one of our locations.
• 4 weeks working from anywhere and 40% home office.
• 50% discount on camper rentals through MyCamper.
• 1000 CHF perks budget per year that can be used for education or personal health.

If you’re interested, please send us your CV and cover letter in English and a link to the Facebook Ads Library with live ads and or a selection of organic posts that you have created. We’ll get back to you within 7 days and invite you to a phone call if your profile meets our expectations. During the hiring process you’ll have the chance to talk to the hiring manager, meet a few of your new team members and ask all the questions you want to ask.

Marketing. Locations: Zürich. Remote status:
Hybrid.

At MyCamper, work isn’t just about hitting goals—it’s about having fun along the way. Whether it’s enjoying a laugh over our infamous “Essacher Luft” signature shot or gathering for monthly team breakfasts, we believe in fostering a positive, engaging atmosphere. Our offices in Basel and Uppsala offer the perfect spaces for collaboration and creativity. We regularly organise team outings and activities to keep spirits high and build connections.

Our crew is proudly diverse, with an almost equal balance of women and men from different nationalities and backgrounds. We celebrate individuality and the unique skills and perspectives each member brings. Together, we’re creating a culture where everyone feels valued and inspired to make a difference.