Copywriter

We specialize in crafting innovative email marketing strategies that drive e-commerce growth. Our team leverages data-driven insights and creative storytelling to enhance the email marketing ecosystem, expanding subscriber lists, boosting engagement, and converting leads into loyal customers.

• As long as client deliverables are met and internal tasks are completed on time, we don't micromanage how or when you get the work done.
• You are expected to be available to respond to your pod during standard working hours (9am-5pm CST), especially in cases of urgent requests or active campaigns.
• This is a remote position; you're free to work from anywhere.
• Time off is flexible and can be requested with proper notice. We trust you to manage your bandwidth responsibly.

To build brand equity and drive client revenue through strategic, customer-aligned copywriting that resonates with the target audience, reflects brand voice, and enhances email performance. This role blends research, creativity, and ecommerce fluency to create compelling content at scale.

Thoroughly reviewing the client onboarding form
, listening to the onboarding call (if available), and extracting key positioning statements and objectives. Exploring all brand touchpoints: website, About Us, FAQs, shipping/returns pages, and social media presence to gather brand tone, customer experience language, and business model. Auditing the Facebook Ad Library , if applicable, to understand ad messaging, offers, and creative angles that have been tested. Market Research SOP on Click Up.

Understanding copywriters are on the front lines of execution when it comes to bringing an email to life. Bad copy = bad design = revisions. Put most of your efforts into the subject lines / preview text + top fold of the email. If customers don't open the email none of the content in the email matters. Also understand, that majority of the clicks happen in the top fold of the email.

Copywriters must understand visual hierarchy and the psychology of scannable emails, organizing copy into clear sections: header, subheader, CTA, and supporting content. Ensuring all product references include proper links for the design team and should communicate clearly when a specific layout or product display is needed.

First understand that AI is a tool, and an extension of the person wielding it. If you don't have a good understanding of copywriting or ecommerce then AI is not going to save you. Focus your efforts on being creative, critical, and problem solving. Copywriters should see themselves as prompt engineers: using AI to do the heavy lifting, but guiding it with clarity, and strategic insight.

Taking the best portions and snippets that AI spits out and turning it into a compelling and high converting email copy.

• Treat client accounts as your own business. Genuinely care for the business and their customers, (not just writing copy for the sake of writing copy).

• In email, the smallest mistake can erode trust or cost conversions. Precision in grammar, formatting, tone.

• Accept feedback from others and yourself. Always be critical of your work and how to improve it. You have to be your biggest critic.

• Finding the perfect balance between brand equity and generating revenue.

• Knowing how to work within a creative team. This includes collaborating with designers, account managers, and contributing to a positive team culture.

• Brand-Aligned Copy That Builds Brand Equity & Drives Email Revenue
• Market Research & Brand Understanding
• Exploring all brand touchpoints: website, About Us, FAQs, shipping/returns pages, and social media presence to gather brand tone, customer experience language, and business model.
• Auditing the Facebook Ad Library , if applicable, to understand ad messaging, offers, and creative angles that have been tested.
• Market Research SOP on Click Up.
• Asking insightful strategic questions:
  Is the brand DTC, B2B, or hybrid? Is it a one-product brand or…