Demand Marketing Manager II

Company Description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC— and every type of organization in between— we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

If you’re a marketer who thrives on ownership, optimization, and measurable impact, this role is for you. As a Demand Marketing Manager II, you’ll own the performance of one or more core demand generation channels and build strategic quarterly plans that directly fuel our pipeline growth.

This role is ideal for a marketer ready to take the next step—shifting from tactical execution to channel ownership, budget strategy, and deeper collaboration across the business. You’ll work closely with sales, lifecycle marketing, content, operations, and product marketing to deliver integrated, high‑performing campaigns.

You’ll also report directly to the Vice President of Demand Marketing, giving you leadership visibility and room to grow your craft.

• Develop and launch quarterly demand generation plans across email, paid media, SEO, social, and events.
• Fully own the performance of one or more marketing channels, optimizing for pipeline contribution and ROAS.
• Manage freelancers or vendors supporting campaign execution to ensure quality and on‑time delivery.
• Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets.
• Partner closely with sales and lifecycle marketing to align on campaign goals, lead quality, and follow‑up expectations.
• Analyze pipeline‑level metrics—such as MQL‑to‑Opp conversion, ROAS, and landing page CVR—and provide data‑driven insights and recommendations.
• Collaborate across operations, content, product marketing, and web to execute cohesive, integrated campaigns.
• Leverage AI tools for budget modeling, bid automation, creative testing, and performance insights.
• Travel up to 10% as needed.
• Manage and authorize expenditures within approved budgets and project allocations.

• Strong expertise and measurable success in at least one demand generation channel (paid media, SEO, email, or events).
• Excellent analytical and problem‑solving skills with the ability to interpret pipeline‑level performance metrics.
• Effective collaboration skills, especially with sales, lifecycle marketing, and vendor partners.
• Experience managing budgets, pacing, and external vendors.
• Exceptional written and verbal communication abilities.
• Ability to lead multiple concurrent initiatives in a fast‑paced environment.
• Proficiency in Microsoft Office Suite or related tools.

• Bachelor’s degree in Marketing.
• 3–5 years of experience in B2B marketing.
• At least 2 years in a demand generation–focused role.

• Bachelor’s degree in communication, business, or a related field.
• 5+ years of B2B SaaS marketing experience.
• Hands‑on experience building integrated demand generation campaigns with demonstrated pipeline impact.
• Experience in the fitness industry.

• Ability to communicate clearly over the phone.
• Prolonged periods of computer‑based work.

The pay range for this role is $78,000 - $100,000 annually. Where you fall within the pay range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance‑based incentives, and opportunities for growth.

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

All your information will be kept confidential according to EEO guidelines.

• 🏝 Flexible paid time off
• ⚕️ Affordable health, dental, and vision insurance options
• 💪 Monthly fitness reimbursement
• 🤑 401(k) matching
• 🍼 New‑Parent Paid Leave
• 👖 Casual work environments
• 🏡 Remote work