PR Account Manager - PR, Marketing & Events Agency

Job Sector

Marketing / PR / Product Management

Contract Type

Permanent

Location

London (2 days a week) + Working from Home

Job Reference

Media IQ - PR123012

Do you have 2+ years b2b PR experience?

Want to work for a friendly, creative and award winning PR + Marketing agency?

Can you work 2-3 days a week from Central London offices?

If yes, please read on.

The Company

This multi-award winning agency is at the heart of the fast-paced and innovative media and entertainment industry. They are the leading global full-service boutique agency, providing PR, marketing and events expertise to the film, broadcast, media technology, sports and AV industries. They have launched some of the most exciting technological innovations that shape the way we consume media today and their clients are behind some of the most popular content on screen.

The right candidate will be passionate about communications, media and technology, and enjoy being part of a sociable team and attending international trade shows.

Role Overview:

Account Managers are the backbone of the account team, ensuring all their accounts are run efficiently and effectively. They mastermind media sell-ins and drive and support their team to meet, and exceed, coverage targets and maintain a healthy pipeline of opportunities. They are expected to network and maintain a healthy pool of lucrative media relationships that they call upon to secure stand-out coverage.

They are super responsive to, and understanding of, client requests; they ensure all deadlines are met and all written content is created to a high standard and is error-free, and make certain that account reporting and admin run like clockwork.

Responsibilities

Campaign planning and delivery:

• Accountable for developing campaign plans against client KPIs; ensure these are agreed for each client. Responsible for delivering on these plans, making sure client expectations are met and exceeded, and all deadlines met
• Responsible for flagging any gaps or lack of coverage/results to AD; devise ways to meet monthly KPIs, working in sync with AE/JAE
• Reporting: responsible for ensuring client trackers are updated daily and monthly client reports are produced to a high quality and on time
• Proactive media planning: responsible for planning how your team will meet monthly media targets and accountable for delivering on them
• Coverage monitoring: oversee the collation of coverage; inform your clients of coverage wins as they happen
• Writing: lead on all writing and proof-reading tasks; writing content or managing delegation to an internal writer, critiquing and ensuring accuracy before delivering to the client
• Assessing and pitching speaking opportunities to clients
• Regularly take award opportunities to clients, handle drafts and submit on client’s behalf
• Be an active contributor to team brainstorms; ensure ideas are developed and presented to clients to keep accounts fresh

Client relationships:

• AMs are the main point of contact for all their clients, taking a proactive lead on all client communications, including responding to client emails, leading client calls and face-to-face meetings
• Responsible for providing well thought-out advice and recommendations to clients on the best approach for media opportunities and communications-related or industry questions
• Accountable for handling and solving any client issues, drawing on expertise from the AD and input from JAEs/AEs
• Recognise when things are going off track, raise this with the account team, devise ways to overcome these to avoid client losses or decreases in retainer revenues

Media relationships:

• Mainstream media and influencer relations: achieve big-ticket tier one coverage by building and maintaining high-level media contacts; devise creative and targeted pitches; work with AD to target them with client news, stories and feature ideas, resulting in coverage for clients
• Proactive sector media relations: work hard to produce creative pitches, think of ways to sell-in to the media and secure solid, appropriate coverage for all clients
• Establish and build relationships with tier-one press for all your clients in the sectors they…