Associate Director, Influencer Marketing

Associate Director, Influencer Marketing

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Position: Temp-To-Perm Contract

Location: Remote work from New York. Applications from candidates residing outside New York will not be considered.

Movement Strategy is looking for an Associate Director, Influencer Marketing to oversee the influencer marketing initiatives for a client in the non‑profit space. You will report to the SVP, Influencer Marketing and work closely with members cross‑functionally within Movement as well as across inter‑agency teams. The Associate Director, Influencer Marketing will lead influencer strategy and executional campaign work including leading client, influencer and internal communications and overseeing the influencer team on the client account.

• Participate in internal briefings, creative brainstorms and overarching strategy development, collaborating cross‑functionally.
• Develop influencer specific strategies in line with client KPIs and overarching social strategy.
• Provide ongoing strategic counsel and guidance to clients to evolve and improve their influencer work.
• Oversee the influencer team members supporting client work, delegating responsibilities and reviewing deliverables prior to client delivery.
• Ensure campaign executions are timely and consistent with agreed upon strategy.
• Lead influencer scope and contract negotiations with reps and talent direct, ensuring equity in compensation across partners; manage influencer out‑of‑pocket budgeting.
• Supervise all influencer creative concept and content reviews for alignment with social best practices, client preferences, and FTC requirements.
• Interact with senior‑level clients and inter‑agency team members as the influencer team representative and main point of contact.
• Lead influencer performance reporting, with a focus on key learnings and future optimizations.
• Identify and create meaningful relationships with influencers and talent agencies on behalf of the agency and its clients.

• At least 8 years of experience within the influencer marketing space. Non‑profit industry experience is a plus.
• Proven connections with social media influencers, creators, and talent agents, and experience in navigating contract and deliverable negotiations.
• Experience in developing influencer marketing strategies for key social platforms including Instagram, You Tube, Tik Tok.
• Succinct communication skills—written and verbal.
• Polished and professional demeanor; projects enthusiasm, confidence, and collaboration towards clients and day‑to‑day work.
• Ability to work both in a self‑directed and proactive nature, as well as collaboratively in a team‑oriented, energetic atmosphere.
• Excellent organizational skill sets with an ability to manage multiple projects and deadlines at the same time.
• Demonstrates a keen sense of responsibility, ownership, and pride in delivering quality results.
• On top of the latest industry trends, and a constant desire to consume all forms of media in the appropriate fields.

• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• You have an overall understanding of today’s fast‑paced social media landscape and have a strong personal interest and knowledge of both leading and next‑up influential creatives in the social media space.
• You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work.
• You’re up to speed on current pop culture and industry trends whether it’s the latest functionality rolling out on Tik Tok or the next viral meme on the Internet.
• You exercise both your left and right brains, in that you are both creative and strategic.
• You’re a skilled communicator with an inquisitive and enthusiastic attitude—ready to learn fast, absorb information fast, and implement fast!
• You’re innately resourceful when it comes to mining for information and you’re accustomed to always thinking ahead in life.
• You are a nimble self‑starter and quickly adjust to internal and…